DALLAS and NEW YORK, Nov. 9, 2015 /PRNewswire/ -- Optimedia has been appointed by Bridgestone Golf, a leading golf ball and equipment provider based in Covington, Georgia as their agency of record for media strategy, planning and buying. The contract is effective immediately.
Optimedia won the business as the result of a successful five year partnership with BATO (Bridgestone Americas Tire Operations). During this time period, Optimedia has successfully represented Bridgestone and Firestone Brands, and extended support through the BSRO Retail division of the business, representing Firestone Complete Auto Care Centers, Tires Plus and Hibdon Tires. The account will be managed out of Optimedia's Dallas office with Broadcast and Digital Buying in New York.
David Ehlers, CEO, Optimedia – USA, remarked, "We are thrilled to have expanded our relationship with BATO by bringing on Bridgestone Golf. Our teams have grown together over the past five years and we look forward to continued success through our work together."
Corey Consuegra, Sr. Director of Marketing at Bridgestone Golf, added, "We're excited and energized to grow the relationship with Optimedia. Their planning expertise and buying clout in the market have been an asset to BATO's success over the past few years. We look forward to their guidance and fresh perspective as we increase our connection/alignment with BATO and grow our market share in the golf industry."
Optimedia – www.optimedia-us.com – is a leading media services agency with over 360 people working in 6 offices across the United States. We are part of Publicis Groupe, the world's third largest communications group, and the world's second largest media counsel and buying group. Optimedia delivers to clients the best possible return on their communications investment, applying a rigorous and objective approach to improving the effectives of marketing spend. This is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. Optimedia offers clients a full range of integrated skills across communications planning, value optimization, performance media and content creation. Our key clients include Bridgestone, Denny's, Liberty Mutual Insurance, Nintendo, Richemont, Sanofi, T-Mobile and Whirlpool.
About Publicis Groupe
Publicis Groupe is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) -thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals. www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
Katie Richards | Associate Director, Corporate Communications
T: 212.858.2705 | E: Katie.Richards@zenithoptimedia-na.com