Optimization Group Provides Research For Award-Winning Campaign
"Grand Ogilvy" Awarded for Excellence in Advertising Research
ANN ARBOR, Mich., March 25 /PRNewswire/ -- A national campaign utilizing research by The Optimization Group has won the 2010 Advertising Research Foundation Grand Ogilvy Award for Excellence in Advertising Research. Campbell-Ewald, who developed the winning campaign, partnered with Optimization Group to provide advertising research for the United States Postal Service, "A Simpler Way to Ship" campaign.
According to Jeff Ewald, President and Founder of Optimization Group, "When it comes to advertising research, this is like winning an Oscar. We were excited when Campbell-Ewald chose Optimization Group as a partner on this project and we're thrilled about the award."
The ARF David Ogilvy Awards honor extraordinary and/or creative uses of research in advertising development. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns. Optimization Group provided Campbell-Ewald with a variety of sophisticated concept testing techniques in the development of the Postal Services campaign.
Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards for Excellence in Advertising Research annually celebrate his spirited advocacy of research in making good advertising better, recognizing the role of consumer research in creating successful advertising.
The awards were presented on March 23rd at the Marriott Marquis in New York City.
The Optimization Group
Optimization Group is a marketing innovation and accountability firm based in Ann Arbor, Michigan. We remove the emotional and political barriers to produce better marketing communications. We have measured over 1,800 different marketing campaigns, from thirty-five product and service categories. Our process uses unique analytic tools to:
- Know Your Customers
- Generate Ideas
- Optimize Ideas
- Maximize Brand Relationships
- Measure ROI
- Report Campaign Results
Current clients include leading Fortune 1000 companies across a wide array of industries including automotive, technology, durable goods, services and retail.
Contact:
Jeff Ewald
248-459-1194
SOURCE The Optimization Group
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