Optimizely Named a Leader in Digital Experience Platforms by Leading Independent Research Firm

Optimizely One and agentic orchestration platform Opal evaluated in an independent research firm's 2025 evaluation

NEW YORK, Nov. 19, 2025 /PRNewswire/ -- Optimizely, a global digital experience platform (DXP) provider serving thousands of enterprise customers, today announced that it has been named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025. The report evaluated Optimizely's approach to digital experience through both Optimizely One and Optimizely Opal, the agent orchestration platform which made its debut at Opticon in September.

According to the report, "[Optimizely's] above-par vision and innovation reflect a clear, AI-native direction, while its excellent roadmap offers frequent updates." It also noted that "Optimizely's strength and boldness come from its lean team and use of its own marketing OS. For example, it launched its Statsig take-out campaign within hours of OpenAI's acquisition news."

"Forrester's recognition reinforces our conviction that today's DXPs must be built differently," said Rupali Jain, Chief Product Officer at Optimizely. "Opal brings the vision of personalized experiences at scale to life, making it faster and more cost-effective for marketers to create and optimize digital experiences that cater to both humans and bots. Opal also extends beyond Optimizely, as an orchestration layer regardless of your stack giving customers the freedom to build and extend their digital experiences on their own terms."

Additionally, the report notes that "search and agent studio capabilities are rapidly evolving, releasing many updates since the beginning of this evaluation."

Forrester's report adds to a growing record of industry recognition for Optimizely, including placements as a Leader in 2025 Gartner® Magic Quadrant™ reports for both Digital Experience Platforms and Content Marketing Platforms — and in The Forrester Wave™: Experience Optimization Solutions, Q4 2024.

Optimizely continues to be distinguished as a unified, AI-driven platform defining the future of digital experiences. Access the full complimentary The Forrester Wave™ report here to learn more about Optimizely's AI-driven DXP capabilities among top vendors.

Forrester Disclaimer
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.

Gartner Disclaimer
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Optimizely

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Optimizely and Optimizely One are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes.

SOURCE Optimizely