SAN FRANCISCO, Nov. 18, 2014 /PRNewswire/ -- Optimizely, the most widely-adopted experience optimization platform in the world, today announced its expansion to mobile apps, adding a significant strategic capability to its product set. The Optimizely platform now spans websites, iOS apps, and soon Android apps, enabling the company's customers to deliver better user experiences across channels.
Concurrent with the product expansion, Optimizely is introducing a new pricing structure that reflects the fundamental and highly demonstrable value of its platform. The company is now offering a free Starter Plan, as a gateway to and in addition to a customizable Enterprise Plan. The company's pricing strategy is designed to give every enterprise the opportunity to benefit from the transformational impact of experience optimization.
"Experience optimization enables companies to easily and quickly create, A/B test, and deliver better experiences to their customers. For Optimizely, extending this capability to mobile apps is an essential step in creating a multichannel platform that will be a defining characteristic of how web and mobile teams operate now and in the future." – Dan Siroker, co-founder and CEO of Optimizely.
Today, more than 90 percent of people move between devices to accomplish a goal. Optimizely's 8,000-plus global customers can now bridge customer experiences across channels and capitalize on the opportunity presented by increased sophistication and scale in mobile. To date, Optimizely customers have created and delivered more than 7 billion visitor experiences using the Optimizely platform.
"We try to look at our users across all devices and in any situation. We don't think of our users as just mobile users or desktop users. The knowledge Optimizely gives us about our users and how they interact with us across our website and our mobile app is crucial." – Ben Cole, Conversion Rate Coordinator, Mountain Equipment Co-op (MEC).
"We see tremendous value in any platform that empowers our product teams to make complex changes within our apps without requiring additional time from our engineers. Optimizely provides our product owners unprecedented user insights and data. I honestly can't imagine operating our business without it." – Greg Johnson, VP of Product, HomeFinder.com.
Businesses can learn how to take advantage of multichannel experience optimization by reading the Optimizely blog.
A video posted on YouTube highlights mobile optimization in action.
Businesses can start optimizing connected experiences for web and mobile apps though an easy sign-up process here.
About Optimizely Optimizely is the world's leading experience optimization platform, providing A/B testing, targeting and multichannel optimization for websites and mobile apps. The platform's ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of more than 8,000 customers looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 7 billion optimized visitor experiences. To learn more, visit optimizely.com.