NEW YORK, March 21, 2017 /PRNewswire/ -- Optimove, provider of the leading Customer Marketing Cloud used by retailers such as 1-800-Flowers and AdoreMe, today announced two new features in its platform — Product Recommendations and Replenishment. Using Optimove's machine learning algorithms, these features allow retailers to give more personalized product and replenishment recommendations to their customers based not just on past purchases, but also on predictions of customer intent drawn from a complex web of data points in their CRM system. Optimove's Customer Marketing Cloud is the only platform that intelligently integrates these types of recommendation and replenishment tools with a retailer's CRM strategy, increasing brand loyalty, engagement and revenue.
Gartner predicts that using intent-driven personalization tools like this one can increase revenues by 15 percent by 2020. Until now, retailers have relied on separate, siloed product recommendation and replenishment engines that made suggestions on limited information about the customers, and more importantly, did not share data with each other. With Optimove, not only will they have the same capabilities within a unified system, but all that data will also be connected to their CRM. This allows retailers to have a more holistic view of their customer and be able to predict their wants and needs accurately with smarter data.
"Optimove's goal is to enable marketers to communicate with their customers in an emotionally intelligent way. By applying our data science model to product recommendations and replenishments, retailers can deepen their relationship with their customers by showing they are really listening," said Pini Yakuel, CEO of Optimove. "Optimove is bringing the power of a robust CRM strategy to a B2C world; connecting content and product recommendations to our customer data models gives marketers insights they never had before."
Customers currently using Product Recommendations and Replenishment — available immediately — include Freshly, eBags and Lucky Vitamin. Optimove will also be demonstrating these features (and more) today and tomorrow at Shoptalk in Las Vegas, NV at booth #1411.
Optimove's Customer Marketing Cloud is used by over 250 customer-centric brands to drive their entire customer marketing operation. Optimove combines the art of marketing with the science of big data to enable marketers to orchestrate highly effective personalized customer marketing via email, mobile, push, Facebook, Google and other channels. Optimove's unique predictive customer modeling, real-time hyper-targeting, and multi-channel campaign automation technologies help brands maximize customer spend, engagement, retention and lifetime value. The company has offices in New York, London and Tel Aviv. Learn more at www.optimove.com.