Orange Advertising Network Incorporates Maximum TV Into Its Family of Premium Partners
- The partnerships with Maximum TV aims to take leadership in the US Hispanic video segment
- OAN Americas has increased 10MM unique users in Latin America and the US Hispanic market in less than a year, reaching now an audience of almost 32MM* visitors per month
MIAMI, Sept. 28 /PRNewswire/ -- Orange Advertising Network Americas, a leading advertising sales house, announced today that has incorporated MaximumTV into his network of Premium sites targeting the Hispanic Market in the US.
With this exclusive partnership OAN Americas will monetize MaximumTV's online television programming service, offered at www.maximum.tv
In the exponentially growing online video market, Orange Advertising Network Americas and MaximumTV aim to take the leadership in the US Hispanic market segment, with an increasing number of brand advertisers shifting marketing dollars to online advertising vehicles.
By partnering together, Orange Advertising Network Americas and MaximumTV offer brand marketers targeting US Hispanics a unique opportunity to marry their advertising banners and videos with tier 1/popular TV content and a targeted US Hispanic audience.
"With our increasing offering of TV programs from Latin America, from many leading TV content providers, we aim to serve an under-served market of US Hispanics, with TV content that connects back to heritage and culture" said Erik Vanderlaan, Chief Technology Officer of Maximum TV. "As the leader in the space, it was important that we find a partner that extends the strategic benefits of our powerful platform towards advertisers that recognize this as the future of targeted online marketing", adds JR deSouza, VP of Business Development and Content Acquisition.
"US Hispanics over-index in their content consumption online and they are not only more active online and younger than the general population but also trend setters", said Manuel Mazzanti, Director of Marketing & Business Development at Orange Advertising Network Americas. "And the same thing happens with online advertising. Hispanics are more receptive to online ads than any other segment. Companies like Maximum TV, which has grown exponentially this year, help bring premium TV content to the US Hispanic online market, and therefore help grow the online video advertising potential. We are pleased to have Maximum TV as a partner in our overall ad network offering to companies aiming to advertise online to US Hispanics".
Maximum TV offers a growing variety of TV programs via its distribution platform, and will deliver its service to any broadband connected device such as computers, mobile phones, set top boxes, and TV sets. Viewers can already access its free, ad-supported content in categories like telenovelas, news, movies, sports, music, documentaries, etc at www.Maximum.TV. All of the content is US Hispanic consumer relevant. A growing number of major TV creators such as RCN, Azteca, Venevision, Caracol, SUR, etc have partnered with MaximumTV to reach this large and growing demographic in the United States in a convenient, secure way that helps them increase their audience reach and brand awareness.
*Comscore MediaMetrix, June 2010
About Orange
Orange is the key brand of France Telecom, one of the world's leading telecommunications operators. With almost 131 million customers, the Orange brand covers internet, television and mobile services in the majority of countries where the Group operates. At the end of 2009, France Telecom had sales of 44.8 billion euros (22.1 billion euros for the first half of 2010). At 30 June 2010, the Group had a total customer base of 182 million customers in 32 countries. These include 123.1 million mobile customers and 13.2 million broadband internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number three provider of broadband internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development
France Telecom (NYSE: FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited, Orange France or France Telecom.
About Maximum TV Inc.
Maximum TV is the leading Hispanic focused Internet Television service provider in the United States. It offers premium Spanish language programming from Latin America and around the world to the millions of US Hispanic households eager to enjoy them on their schedule, anywhere. MaximumTV offers television programming in categories including telenovelas, news, sports, movies, music, documentaries, automotive, variety, travel, and more.
Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service offering.
Programming is available at MaximumTV's portal (www.Maximum.TV) or via syndication with partners over the Internet – be it to a computer, mobile device, set-top-boxes, or Television sets.
The service is live at www.maximum.tv .
SOURCE Orange Advertising Network Americas
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