IRVINE, Calif., April 25, 2011 /PRNewswire/ -- Digital Cut, Inc. (http://www.digitalcutinc.com), a leading visual effects production company based in Irvine, CA, was tasked with producing over seven minutes of stereoscopic 3D content for Subaru of America's press event at the 2011 New York Auto Show on April 20, 2011. Hired by Subaru's event production vendor, Studio Creative (a division of EWI Worldwide), Digital Cut was responsible for producing a six-minute "countdown experience" and a 90-second opening video for the event.
Studio Creative selected Digital Cut for the job based on their experience with producing automotive content and stereo 3D programming. "We were under a tight schedule, had very specific budget constraints, and we wanted a production company with 3D experience. Digital Cut fit that bill to a 'T.' We've worked with them before and were confident they could deliver for us," said Studio Creative Executive Director Michael Hansen.
"The biggest challenge we faced was that Subaru didn't have any stereoscopic content," said Digital Cut's President, Brandon Key, "and the budget didn't support an entire running footage shoot in 3D, but they wanted a complete 3D experience." Digital Cut's solution was to use existing 2D footage in a computer generated 3D environment that gave the feeling of a complete 3D world. "The end result works quite well, and gives the viewer a feeling of a completely immersive 3D experience," said Key.
Subaru's use of stereoscopic 3D at an automotive press event is a first, according to Key. "There have been several manufacturers that have had 3D in their public booths over the years, but this is the first time I'm aware of it being done at an event geared to the press."
"The demand for 3D production continues to increase," said Key. "It's not just for big budget films anymore. Corporations are demanding it, too, at all levels, and we have to respond to that in a cost-effective manner."
About Digital Cut, Inc.
Digital Cut, Inc. is a full-service video and film production company specializing in commercial, industrial, and documentary productions for broadcast, Internet, and live events.
Contact: Brandon Key, 949-724-1604
SOURCE Digital Cut, Inc.