Orange is the New Tech: Serial Entrepreneur Raises Big Bucks for Business While Serving Time in "Big House"

NEW YORK, Jan. 6, 2014 /PRNewswire/ -- While in prison, one may spend the days perfecting push-ups, planning their escape or making friends with the cafeteria lady. Busted for tax evasion and sent downtown, Marcus Simpson instead channeled his entrepreneurial instincts and abandoned his banking behaviors to create PostKardz, the latest in photo printing technology. While he was incarcerated with limited access to anything tech-related, his wife would send photo prints of the family's activities. With all of that downtime and all of those photos, Simpson renewed his appreciation for the power of photographs.

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With a history in retail marketing, entrepreneur Marcus Simpson has knack for making trends of the past relevant to current customers. His latest endeavor, PostKardz blends the tangibility of printed photographs with the convenience of smartphone cameras; PostKardz turns camera phone photos into mailable postcards, delivered right to the doorstep of your loved ones, a perfect combination of the future and the past.

In collaboration with Hank Cohn of Zermatt Investment Group, PostKardz was born. "The company's mission is simple: to help change people's lives one image at a time," Simpson says. With a growing dependency on our mobile devices, our active society is missing the importance of tangible mail. "It's a refreshing way to utilize the connectivity of our past with the technology of the future." PostKardz has raised substantial equity capital to turn the idea into a reality.

So how does it work? Download the free app from the App Store, take a picture and customize the shot within the app itself. After the picture is cropped and colored to your liking, attach a short message and the address of the receiver. The entire process takes no more than 60 seconds and after a few days, the 4x6 postcard arrives at their doorstep.

Simpson envisions that families across the nation can utilize PostKardz to keep long distance grandparents, cousins overseas and siblings in college connected. Snap, crop and send, no stamp licking required. Everything old is new again with PostKardz. Be sure to follow them on Facebook and Twitter for everything you need to know in 120 and 540 characters.

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