NEWARK, N.J., May 21, 2021 /PRNewswire/ -- As the country begins to reopen, ORBIT® Gum is readying people for more close encounters with its new 30-piece Mega Pack. Ideal for on-the-go durability, the ORBIT® Mega Pack is perfect before your first post-pandemic date or for sharing amongst your larger group for long-lasting fresh breath. The ORBIT® Mega Pack is a more sustainable option that features an outer plastic package designed to be recycled in roughly half of U.S. recycling streams, with more locations to follow.
The ORBIT® Mega Pack is the first ever Mars Wrigley innovation to partner with and feature on-pack guides from How2Recycle®. How2Recycle® is a standardized labeling system that clearly communicates a step-by-step guide on whether and how to recycle each part of the pack. Following these guidelines, gum enthusiasts can now help contribute to a future with less plastic, knowing and acting on the facts about how to reduce, reuse and recycle the best possible way in their local markets.
"We are delighted to partner with How2Recycle® for ORBIT® Mega Pack as society begins to seek fresh breath on-the-go once again and celebrate more in-person moments in 2021," said Ivonne Andreu, Senior Director of Gum & Mints, Mars Wrigley US. "We're committed to our Mars Wrigley's purpose of Better Moments, More Smiles and to making a positive societal impact through more sustainability and increased recycling transparency on our ORBIT® Mega Pack."
This announcement leans into Mars Wrigley's purpose of Better Moments and More Smiles through a more connected and caring world that supports Mars' Sustainable in a Generation Plan. The new ORBIT® packaging is the latest step in Mars Wrigley's sustainability journey to transform its packaging portfolio and drive progress towards its goal of 100 percent reusable, recyclable or compostable packaging by 2025. This packaging innovation comes on the heels of Mars Wrigley's business partnership announcement with Danimer Scientific. The two-year partnership with Danimer Scientific is structured to develop innovative home compostable packaging for a more sustainable environment. The Mars Wrigley business is continuously testing innovative new sustainable packaging alternatives across four areas - REDUCE, REPLACE, RECYCLE, REUSE – while also advocating for recycling infrastructure advancements that support a circular economy.
ORBIT® Mega Pack is on shelves now at retailers nationwide and is available in Peppermint and Spearmint flavors.
About Mars, Incorporated
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.
We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.
SOURCE Mars Wrigley