ORC International Expands CARAVAN® Suite of Omnibus Surveys

Adds Specialized Parents and Youth sample along with expanded international coverage to its Online CARAVAN Consumer Omnibus

Sep 26, 2011, 08:53 ET from ORC International

PRINCETON, N.J. and NEW YORK, Sept. 26, 2011 /PRNewswire/ --Today, ORC International introduced several enhancements to its suite of CARAVAN® omnibus surveys. In addition to two new specialized offerings (a youth omnibus targeting teens and younger adults and a parents omnibus), Online CARAVAN® International has expanded into 12 new countries.

"The introduction of these enhancements to our Online CARAVAN® Consumer Omnibus is part of our continuing efforts to offer our clients access to key market segments combined with the speed, quality and cost effectiveness that our clients have come to expect from ORC International's CARAVAN® services," said Wayne Russum, SVP and Director of CARAVAN®. "It was important to add millennials and parents into our services —  they are critical influences in the marketplace — and launching this now allows companies to tap into their insight as they build strategies for next year. Our international expansion was driven by client demand for cost-effective comparative insight across diverse countries. We're happy to be one of the few omnibus services that offer this range of international reach."

CARAVAN®'s latest offerings are a welcome addition to the existing telephone and online omnibus services, and include:

Online CARAVAN® Youth Omnibus

  • Allows clients the ability to capture the thoughts and attitudes of millennials.
  • Clients have the ability to customize the sample to focus on age ranges between 13 – 24, as well as by gender.

Online CARAVAN® Parents Omnibus

  • Allows clients the ability to tap into the thoughts and attitudes of US parents of children 17 years of age and under.
  • Clients have the ability to customize the sample to target within age ranges, and just moms or dads.

Online CARAVAN® International Consumer Omnibus

  • Allows clients the ability to tap into the markets of countries around the world.  
  • CARAVAN®'s expanded international coverage provides a robust list of key countries, including:
    • Australia, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Russia, Singapore, South Korea, Spain, Sweden, UK

ORC International's CARAVAN® has been serving clients for more than 40 years with timely, cost effective research solutions. The full suite of omnibus services includes Telephone CARAVAN, Online CARAVAN®, Online CARAVAN® International, Online CARAVAN® Parents and Online CARAVAN-Youth. To learn more about CARAVAN® omnibus surveys, send an email to CARAVANInfo@ORCInternational.com. For more information about CARAVAN visit www.orcinternational/us/omnibus.

About ORC International

ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific. We offer a platform of integrated intelligence that combines forward thinking methodologies, cutting-edge technology, skilled researchers and in-depth industry experience to provide clients with valuable insight to help solve their most pressing business challenges. The company is a founding member of the Council of American Survey Research (CASRO), and has been a partner of CNN on the CNN/ORC International poll since 2006. To learn more about ORC International, visit www.orcinternational.com

ORC International Contact:
Christina Hungspruke
Senior Director, Corporate Marketing
Phone: 212.463.6312
E-mail: christina.hungspruke@orcinternational.com

SOURCE ORC International