ORGANIC INDIA's 'Call to Shine' Gives Conscious Artists and Musicians a New Stage to Inspire

Global tea brand launches campaign to bring the underground's most influential to the mainstream

Jul 17, 2013, 12:11 ET from ORGANIC INDIA

BOULDER, Colo., July 17, 2013 /PRNewswire/ -- ORGANIC INDIA, leading mission-driven manufacturers of herbal teas and supplements, revealed today 'Call To Shine' – an ambassador-driven campaign dedicated to conscious artist discovery.  Giving back to those who have brought light to the community through personal creativity, Call to Shine will provide a stage for the artist's work to inspire on a global scale.

"Conscious artists don't often get the recognition of the mainstream—yet they are deeply inspirational to everyone who has an opportunity to interact with their work," said Heather Henning, National Sales Manager, ORGANIC INDIA. "ORGANIC INDIA has been a fan of this collective since we started producing organic teas over 15 years ago—sharing the same mindful values of living well.  We are excited to bring this program to life, offering their artistry to the rest of the world."

ORGANIC INDIA's Call To Shine pays tribute to teachers, kirtan artists, DJs, designers, painters, musicians and more who motivate individuals to think beyond the social confines of society to improve the world around us. Featured ambassadors kicking off the campaign include:

  • MC Yogi – Hip hop-yoga icon
  • Jon Marro – Renowned solar artist
  • Amir – Expressionist photographer
  • Matty & Avasa Love – Husband and wife, singer-songwriter duo inspiring love and light through music
  • Dynasty Electric – Psychedelic-electric dance rock band spreading world peace through conscious lyrics
  • DJ Drez – Musical mixologist of kirtan, hip-hop and soulful beats

An inside look into the featured artists and a sampling of their work will be available for free download through an exclusive compilation on the Call To Shine microsite after users click "like" on the fan gate. Additionally, artists will receive a monthly kit of Organic India products, promotional support of select performances or events, products or tea services to their fans and a monetary donation.

For more information on the program, visit:, learn more about the company at or join the community at

ORGANIC INDIA offers over 50 premium, high potency herbal teas, supplements and personal products based on the principles of Ayurvedic medicine. Most products feature the key ingredient Tulsi (Holy Basil, "Queen of Herbs"), an adaptogen that supports the immune system, stress management and enhances the functional properties of other ingredients. Since 1999, ORGANIC INDIA has worked directly with thousands of family famers in India, creating sustainable communities through fair-market agriculture, access to healthcare, education and gender equality and empowerment programs. ORGANIC INDIA products are certified organic and wildcrafted on over half a million acres of traditional and converted farmland throughout India. For more information on ORGANIC INDIA USA, or its 2,000 retailers, visit or join the community at

Media Contact:
Marci Mollins