Organic Sanitary Napkins Market size to grow at a CAGR of 7.46% from 2022 to 2027: Organic Menstrual Pads to be a leading segment - Technavio

NEW YORK, June 29, 2023 /PRNewswire/ -- The organic sanitary napkins market is estimated to grow by USD 1,033.14 million from 2022 to 2027. The growth momentum will progress at a CAGR of 7.46%  during the forecast period. The market is segmented by Product (Organic menstrual pads and Organic pantyliners), Distribution Channel (Offline and Online), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). The market share growth by the organic menstrual pads segment will be significant for market growth during the forecast period. These menstrual pads are commonly used by women due to their accessibility and variety of designs, such as regular pads, maxi pads, thin pads, and ultra-thin pads. Furthermore, ease and suitability are the key factors that are expected to drive the growth of the global organic menstrual pads market. Also, one of the key factors driving the global organic sanitary napkins market growth is the availability of healthy alternatives to conventional sanitary napkins. Furthermore, materials such as plasticizers, synthetic fibers, cellulose gels, and other bleaching chemicals are used to manufacture sanitary napkins that have side effects. Hence, such factors boost the market growth during the forecast period. Download a Sample Report Now!

Organic Sanitary Napkins Market Insights -

• Vendors: 15+, Including Apropos, Azah Sanitary Pads, Corman SpA, COTTON HIGH TECH SL, Hannah Health One Inc., Hengan International Group Co. Ltd., Kimberly Clark Corp., Lady Anion, Naturalena Brands, Ontex BV, Rael Inc., Saathi Eco Innovations India Pvt. Ltd., The Honest Co. Inc., TOTM Ltd., Unicharm Corp., Unilever PLC, and The Procter and Gamble Co., among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Product (Organic menstrual pads and Organic pantyliners), Distribution Channel (Offline and Online), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

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Organic sanitary napkins market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies, such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors, including Apropos, Azah Sanitary Pads, Corman SpA, COTTON HIGH TECH SL, Hannah Health One Inc., Hengan International Group Co. Ltd., Kimberly Clark Corp., Lady Anion, Naturalena Brands, Ontex BV, Rael Inc., Saathi Eco Innovations India Pvt. Ltd., The Honest Co. Inc., TOTM Ltd., Unicharm Corp., Unilever PLC, and The Procter and Gamble Co.

Organic Sanitary Napkins Market – Market Dynamics

Major Trends - 

The use of raw materials besides cotton, such as banana fiber and wood pulp, to manufacture organic sanitary napkins is an emerging market trend. Organic sanitary napkins are made from cotton and do not have any plastic but leakage and the comfort associated with organic sanitary napkins that are made from cotton could affect their adoption.

Furthermore, the use of such raw materials makes organic sanitary napkins similar in function to conventional sanitary napkins and helps to prevent environmental damage due to the negligible carbon footprint. Hence, such trends boost the market growth during the forecast period.

Key challenges - 

Brand loyalty toward conventional napkins challenges the growth of the organic sanitary napkins market during the forecast period. Consumers are willing to pay premiums for the brands that they trust, and a lack of availability and issues such as leakage and comfort is expected to limit the demand for organic sanitary napkins. 

For instance, in India, leading brands such as Procter & Gamble and Johnson & Johnson hold the highest share of the market, which indicates the preference for conventional sanitary napkin brands. Hence, such challenges drive the market growth during the forecast period.

Drivers, Trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The organic sanitary napkins market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this Organic Sanitary Napkins Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the organic sanitary napkins market between 2023 and 2027
• Precise estimation of the size of the organic sanitary napkins market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the organic sanitary napkins market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of organic sanitary napkins market vendors

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Related Reports:

Menstrual Cups Market size is estimated to grow by USD 425.44 million between 2022 and 2027, accelerating at a CAGR of 15.18% during the forecast period. This menstrual cups market report extensively covers market segmentation by product (reusable menstrual cups and disposable menstrual cups), distribution channel (retail and online), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The increasing number of product launches is the key factor driving the global menstrual cups market growth.

The sanitary napkins market size is expected to increase by USD 6.26 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.74%. Furthermore, this report extensively covers sanitary napkins market segmentations by distribution channel (offline and online), product (menstrual pads and pantyliners), and geography (North America, APAC, Europe, South America, and Middle East and Africa). The growing consumer interest in menstrual cups is another factor supporting the global sanitary napkins market share growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global organic sanitary napkins market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on global organic sanitary napkins market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Organic menstrual pads - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Organic menstrual pads - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Organic menstrual pads - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Organic menstrual pads - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Organic menstrual pads - Year-over-year growth 2022-2027 (%)

• 6.4 Organic pantyliners - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Organic pantyliners - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Organic pantyliners - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Organic pantyliners - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Organic pantyliners - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Product 
• Exhibit 42: Market opportunity by Product ($ million)
• Exhibit 43: Data Table on Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments 
• Exhibit 44: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 46: Chart on Comparison by Distribution Channel
• Exhibit 47: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027
• Exhibit 48: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027
• Exhibit 52: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel
• Exhibit 56: Market opportunity by Distribution Channel ($ million)
• Exhibit 57: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 59: Chart on Market share by geography 2022-2027 (%)
• Exhibit 60: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 61: Chart on Geographic comparison
• Exhibit 62: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 67: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 75: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 91: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 Canada - Market size and forecast 2022-2027
• Exhibit 95: Chart on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on Canada - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Canada - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027 
• Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 103: Market opportunity by geography ($ million)
• Exhibit 104: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 105: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 107: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 108: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 109: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 110: Matrix on vendor position and classification

• 12.3 Apropos 
• Exhibit 111: Apropos - Overview
• Exhibit 112: Apropos - Product / Service
• Exhibit 113: Apropos - Key offerings

• 12.4 Azah Sanitary Pads 
• Exhibit 114: Azah Sanitary Pads - Overview
• Exhibit 115: Azah Sanitary Pads - Product / Service
• Exhibit 116: Azah Sanitary Pads - Key offerings

• 12.5 Corman SpA 
• Exhibit 117: Corman SpA - Overview
• Exhibit 118: Corman SpA - Product / Service
• Exhibit 119: Corman SpA - Key offerings

• 12.6 COTTON HIGH TECH SL 
• Exhibit 120: COTTON HIGH TECH SL - Overview
• Exhibit 121: COTTON HIGH TECH SL - Product / Service
• Exhibit 122: COTTON HIGH TECH SL - Key offerings

• 12.7 Hannah Health One Inc. 
• Exhibit 123: Hannah Health One Inc. - Overview
• Exhibit 124: Hannah Health One Inc. - Product / Service
• Exhibit 125: Hannah Health One Inc. - Key offerings

• 12.8 Hengan International Group Co. Ltd.
• Exhibit 126: Hengan International Group Co. Ltd. - Overview
• Exhibit 127: Hengan International Group Co. Ltd. - Business segments
• Exhibit 128: Hengan International Group Co. Ltd. - Key offerings
• Exhibit 129: Hengan International Group Co. Ltd. - Segment focus

• 12.9 Lady Anion 
• Exhibit 130: Lady Anion - Overview
• Exhibit 131: Lady Anion - Product / Service
• Exhibit 132: Lady Anion - Key offerings

• 12.10 Naturalena Brands 
• Exhibit 133: Naturalena Brands - Overview
• Exhibit 134: Naturalena Brands - Product / Service
• Exhibit 135: Naturalena Brands - Key offerings

• 12.11 Ontex BV 
• Exhibit 136: Ontex BV - Overview
• Exhibit 137: Ontex BV - Product / Service
• Exhibit 138: Ontex BV - Key news
• Exhibit 139: Ontex BV - Key offerings

• 12.12 Rael Inc. 
• Exhibit 140: Rael Inc. - Overview
• Exhibit 141: Rael Inc. - Product / Service
• Exhibit 142: Rael Inc. - Key offerings

• 12.13 Saathi Eco Innovations India Pvt. Ltd.
• Exhibit 143: Saathi Eco Innovations India Pvt. Ltd. - Overview
• Exhibit 144: Saathi Eco Innovations India Pvt. Ltd. - Product / Service
• Exhibit 145: Saathi Eco Innovations India Pvt. Ltd. - Key offerings

• 12.14 The Procter and Gamble Co. 
• Exhibit 146: The Procter and Gamble Co. - Overview
• Exhibit 147: The Procter and Gamble Co. - Business segments
• Exhibit 148: The Procter and Gamble Co. - Key news
• Exhibit 149: The Procter and Gamble Co. - Key offerings
• Exhibit 150: The Procter and Gamble Co. - Segment focus

• 12.15 TOTM Ltd. 
• Exhibit 151: TOTM Ltd. - Overview
• Exhibit 152: TOTM Ltd. - Product / Service
• Exhibit 153: TOTM Ltd. - Key offerings

• 12.16 Unicharm Corp. 
• Exhibit 154: Unicharm Corp. - Overview
• Exhibit 155: Unicharm Corp. - Business segments
• Exhibit 156: Unicharm Corp. - Key offerings
• Exhibit 157: Unicharm Corp. - Segment focus

• 12.17 Unilever PLC 
• Exhibit 158: Unilever PLC - Overview
• Exhibit 159: Unilever PLC - Business segments
• Exhibit 160: Unilever PLC - Key news
• Exhibit 161: Unilever PLC - Key offerings
• Exhibit 162: Unilever PLC - Segment focus

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 163: Inclusions checklist
• Exhibit 164: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 165: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 166: Research methodology
• Exhibit 167: Validation techniques employed for market sizing
• Exhibit 168: Information sources

• 13.5 List of abbreviations 
• Exhibit 169: List of abbreviations

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