ENCINO, Calif., June 2, 2016 /PRNewswire/ -- Organically grown companies are hard to come by in the digital ad space. The majority of companies have seen some type of angel investment or VC backing. It's rare to come across a company such as Barons Media that has seen exponential growth over the years without any outside investment.
Barons Media has continually adapted to the market but now seems to be disrupting the space with an ever increasing line up of exclusive publishers. I've seen Barons Media continually spring up in discussions among publishers. I had the chance to speak with Jim Larkin, CEO of Barons Media. When asked how he continually brings on new publishers, while facing fierce competition from larger corporations such as OpenX, Rubicon etc… he had this to say, "We have a tremendous team focused on developing our technology. With the recent launch of Throne, our SSP, we've seen enormous growth. Our grass roots campaign has been proven to be quite effective in bringing these publishers on board. Word of mouth has generated a great deal of business as well. With our evolving tech stack and valued demand partners we see no signs of slowing down."
Perhaps Mr. Larkin wasn't exactly forthcoming with his secret sauce, however with increased ad tech tax and stricter efforts at consolidation coming from the behemoths in the industry, it's easy to see why many publishers are turning to privately owned companies that have the ability to offer unique inventory, cutting edge tech and superior customer service. Even Multi-Billion dollar companies such as AEG have turned to Barons Media as an advertising solution. To me that signifies a major disruption in the way these companies operate.
Some of the larger advertising exchange corporations have continually looked to consolidate the industry. They've implemented strict guidelines on who they'll conduct business with. So much so they are starting to drive away business. Small and Large publishers are leaving these companies for companies such as Barons Media.
Barons Media offers third party solutions such as Forensiq, Moat, and Pixalate to help monitor inventory for fraud. This in conjunction with an internal QA team, Barons Media has done a great job at attracting additional demand. While many companies charge a premium (ad tech tax) for these technologies, Barons Media is able to offer these technologies without additional fees. They are baked into the platform.
As Barons Media continues to see positive momentum, perhaps the industry should take notice. After all, "Organic Growth" has its benefits not only in the supermarket but in the ad space as well.
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