Orleans Welcomes New Director of Sales & Marketing

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Mar 20, 2013, 06:23 ET

CHARLOTTE, N.C., March 20, 2013 /PRNewswire/ -- Orleans Homes is pleased to announce that Kyle Rush has accepted the role of director of sales and marketing for the company's Charlotte Division.

In his role, Mr. Rush will lead the planning and execution of sales and marketing initiatives in the Charlotte Division, while working closely with the Charlotte Division President and Orleans' corporate office, to support the company's overall vision and promote its continued growth.

"I've been involved in the homebuilding industry for some time now, and what really struck me about Orleans was the company's culture," Kyle explains. "They can offer all the opportunity of a much larger homebuilder, but within a true small-company atmosphere. In addition, I am able to have an impact on the company outside of the realm of sales and marketing as a team member affecting the overall business."

Rush has acquired a wealth of knowledge and more than a decade of experience within the homebuilding industry, including positions with companies including Lennar, Centex, and KB Home.

Most recently, Mr. Rush was Executive Vice President for Peachtree Communities, Atlanta's second largest builder, where he helped manage the organization's South Carolina and Atlanta markets. In 2012, Rush was responsible for a 129% increase in volume and revenue in the South Carolina markets and directed a 69% increase in net sales year-over-year in the Atlanta, GA market for Peachtree.

Chief marketing officer Lee Darnold notes, "Kyle is well-versed in the Charlotte market, having worked with several homebuilders in the region, and after the outstanding results he was able to achieve in South Carolina and Atlanta last year, we're excited to see the positive impact he'll have for us in Charlotte."

About Orleans Homebuilders, Inc.

Orleans Homes was founded in 1918 and is one of the oldest, continually operated homebuilders in the United States. It is committed to building thoughtfully designed homes and creating unique neighborhoods that cater to the way people live today. The company builds single family homes, townhouses, and condominiums that range in price from the upper $170,000s - $1.5 million. It is currently operating in 39 neighborhoods in 10 distinct markets: Southeastern Pennsylvania, Central and Southern New Jersey, Orange County, NY, Charlotte, Raleigh and Greensboro, NC, Richmond and Hampton Roads, VA, and Chicago, IL. Orleans is headquartered outside of Philadelphia and employs 170 people.