ORS™ Haircare Raises the Bar with ORS Unapologetic™, a Science-Backed Length Retention and Styling Collection Co-Created with Crystal Renée Hayslett
Co-created with actress, producer, and philanthropist Crystal Renee Hayslett, ORS Unapologetic™ blends culture, science, and performance to deliver intentional, research-driven formulas designed to support scalp health, strength, and length retention for curls and coils.
CHICAGO, April 2, 2026 /PRNewswire/ -- ORS Haircare™, a trusted leader in textured hair care, announces the launch of ORS Unapologetic™, a new science-backed length retention and styling collection co-created with Crystal Renée Hayslett.
Developed in partnership with our innovation team of women of color who wear and care for textured hair, this collection reflects a deep understanding of curls and coils. Backed by decades of expertise and advanced formulation science, the system blends intentional ingredient choices with nutrient-rich botanicals to deliver high-performance haircare.
Known for her roles on BET's Sistas and Zatima, Hayslett partnered closely with ORS throughout the development process, bringing her lived experience, high standards, and no-compromise mindset to every step of the product journey.
Throughout development, Hayslett personally tested countless iterations of each formula on her natural hair, evaluating everything from moisture retention and curl definition to strength and manageability. If a formula did not meet her expectations for performance and effectiveness, it was sent back for further refinement.
"If it didn't perform, it didn't pass. Period," said Hayslett. "For too long, people with textured hair have been told to conform or settle when it comes to premium hair care."
The brand believes that when it comes to curls and coils, everyone has an opinion—but not everyone offers solutions that truly work. ORS Unapologetic™ was created for women who wear their texture out loud and on their own terms while demanding products rooted in real hair health, research, and performance.
Unlike many beauty products that prioritize fragrance or quick cosmetic results, ORS Unapologetic™ was intentionally designed for true hair health enthusiasts—women who care deeply about scalp health, strengthening the hair fiber, and achieving real length retention through science-backed formulas and proven ingredients.
Hayslett serves as co-creator for ORS Unapologetic™ and was deeply involved throughout the entire research and development process. From early concept discussions to ingredient selection and extensive product testing, she worked alongside the ORS team to ensure each formula delivered the level of performance she demanded.
At the heart of the collection is 100 percent authentic Batana Oil sourced directly from Honduras, a rare and sought-after ingredient known for its ability to help repair damage, deeply restore moisture, and support stronger, healthier-looking hair over time.
Batana Oil is paired with the ORS® ProLength™ Blend, a proprietary oil complex formulated to nourish follicles, support scalp health, and strengthen hair from root to tip to help promote healthy growth and improve length retention.
"This collaboration with ORS is personal. Unapologetic is about saying no to gatekeeping and yes to products that actually work. We researched ingredients, tested formulas, and refined everything until we knew we had something that could truly support healthy hair," said Hayslett.
The six-product launch collection delivers a complete wash-to-style regimen designed to support stronger, healthier-looking hair and enhanced length retention when used as a system.
The assortment includes:
- 3-in-1 Miracle Conditioning Treatment (5oz, $12.99) – A multi-use treatment for both hair and scalp that transforms from a solid to an oil, softening, detangling, and strengthening while improving manageability and moisture retention.
- Deep Cleanse Fortifying Shampoo (12.5oz, $11.99) – A sulfate-free cleanser that removes buildup without stripping the hair, reinforcing strength from the scalp.
- Deep Moisture + Strengthening Leave-In Conditioner (8.5o, $11.99) – A lightweight leave-in that hydrates, strengthens, and helps protect hair from breakage.
- Root-to-Tip Nourishing Oil (2oz, $12.99) – A nutrient-rich oil that nourishes the scalp, seals moisture, and supports a healthy growth environment.
- Define, Style & Hold Mousse (7.6oz, $11.99) – A unique gel-to-foam mousse that transforms into a lightweight, airy texture to enhance curl definition, boost volume, and help keep frizz in check.
- Define, Shape & Shine Styling Gel (12oz, $11.99) – A non-flaking gel that delivers soft, touchable hold and shine without the crunch.
"ORS has a decades-long legacy rooted in hair health and restoration, and ORS Unapologetic™ represents a meaningful evolution of our portfolio," said Jolorie Williams, Chief Marketing Officer at ORS Haircare. "Today's consumer expects performance-driven solutions paired with cultural authenticity. Partnering with Crystal allowed us to raise the bar and create a collection that delivers on both without compromise."
ORS Unapologetic™ will be available on orsunapologetic.com beginning April 2026, with additional availability on Amazon and in select beauty supply stores.
Consumers can experience the full collection in person during the brand's national launch activation at the World Natural Hair Show in Atlanta, Georgia, April 18–19, 2026.
For more information about ORS™ and its portfolio, visit orsunapologetic.com or follow @orshaircare on social media.
About ORS™ Haircare
ORS™ (Original Root Stimulator) is a brand of Namaste Laboratories, LLC, dedicated to creating high-performance products for natural hair restoration and maintenance. With a foundation rooted in science and hair health, ORS offers a diverse portfolio that includes Olive Oil, Olive Oil Braidzone, ORS Curlshow, and the new ORS Unapologetic collection.
About Crystal Renée Hayslett
Crystal Renée Hayslett is an actress, producer, entrepreneur, and philanthropist best known for her role as Fatima Wilson on BET's Sistas and Zatima. She is also the host of the Keep It Positive, Sweetie podcast, where she encourages confidence, growth, and unapologetic self-expression. As co-creator and spokesperson for ORS Unapologetic™, Hayslett brings her lived experience and passion for textured hair into a performance-driven collection rooted in authenticity.
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