ORS™ Innovates With The First-Ever, Powerful Fresh-Mixed Conditioner To Address The Emerging D.I.Y. Cocktailing Movement

New! ORS™ Shealicious™ delivers all the power of a do-it-yourself hair conditioning cocktail made fun and easy

Jul 08, 2015, 15:00 ET from ORS

CHICAGO, July 8, 2015 /PRNewswire/ -- From neighborhood salons to popular YouTube hair vloggers, "cocktailing" has become one of the hottest trends in hair care. Cocktailing is the process of mixing natural oils and butters with conditioners and other store-bought hair products to boost the product's effectiveness and solve specific hair care needs.  ORS™,  maker of the #1 Olive Oil relaxer, styling & conditioning brand of products, is once again innovating the hair care category with the creation of ORS™ Shealicious™ Hair Conditioning Cocktails, designed to address this growing cocktailing trend by harnessing the full power of  therapeutic oils in a an easy, convenient and affordable do-it-yourself cocktail.

"We are so excited to be on the forefront of the do-it-yourself cocktailing movement," said Shawn K. Tollerson, Chief Marketing Officer for Namaste Laboratories makers of ORS™ brand of products.  "Our new Shealicious™ brand provides the benefits of cocktailing with an option that is less time-consuming and more cost effective for our consumers.  You can get a powerful, conditioning mix in a cup that's easy to use and is perfectly blended to address common hair problems, like excessive dryness, dull hair and scalp issues; plus it's just fun!" concluded Tollerson.

Its yogurt-like packaging is a revolutionary way to deliver the 100 percent natural therapeutic oil and shea butter conditioner allowing consumers to cocktail quickly and easily. Mixing the ingredients fresh at the time of use makes for a more powerful hair conditioning experience, resulting in more shine, moisture and softness. Shealicious™ Hair Conditioning Cocktails are available in three problem-targeted varieties:

Shealicious™ Moisture Lock

This conditioning cocktail helps add extra moisture to dry, thirsty hair.  Blended with shea butter and a pure oil mixer of tamanu and black currant oils.
SRP 2.5oz. $3.49

Shealicious™ Scalp Relief

This conditioning cocktail helps alleviate dry, itchy scalp, containing a soothing mix of shea butter conditioner and a pure oil mixer of avocado and rosemary oils.
SRP 2.5 oz. $3.49

Shealicious™ Shine Booster

This conditioning cocktail helps provide sheen to dull, lackluster hair with a blend of shea butter and a pure oil mixer of amla and argan oils.
SRP 2.5 oz. $3.49

To introduce this powerful conditioning innovation, ORS™ invites consumers to try a Shealicious™ Hair Conditioning Cocktail free while supplies last.  Visit ORSShealicious.com or MyPowerMix.com for more details. 

ORS™ Shealicious™ is available at select CVS, Ulta Beauty, Walmart and beauty supply stores nationwide. Follow Shealicious on Facebook at facebook.com/ORSShealicious or Instagram at @ORSShealicious. Talk to us online using #PourItMixItFixIt.


ORS™ (formerly Organic Root Stimulator™) is the #1 brand in the ethnic hair care market! Though we now have an easier-to-remember name and a fresh look, we have the same great hair care products you know and trust. The hallmarks of our company are exceptional quality, performance and integrity – qualities which we employ to develop and deliver the best hair care products for natural and relaxed hair.

Our Mission:

  • To meet the unmet needs of the health-conscious, multicultural consumer with new and natural solutions.
  • To be based on a philosophy of quality, performance and integrity.
  • To use only the highest quality of natural ingredients in our products that will be of the highest benefit to the consumers.
  • To be positioned as natural healing for the hair, skin and body.

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