ORS™ Introduces Olive Oil Hues Vitamin & Oil Crème Color To Deliver Vibrant Color And Healthier Looking Hair

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May 05, 2016, 07:00 ET

CHICAGO, May 5, 2016 /PRNewswire/ -- Namaste Laboratories, the makers of ORS hair care products is proud to announce the launch of its first permanent hair color, ORS™ Olive Oil Hues Vitamin & Oil Crème Color. Known as healthy hair care advocates, ORS^TM developed an ingredient combination to address common hair coloring concerns and achieve the proper balance of brilliant color and conditioning.

ORS(TM) Olive Oil Hues Vitamin & Oil Crème Color

While at-home hair colors can be associated with dryness, dullness and even breakage, ORS^TM Olive Oil Hues coloring system alleviates these common concerns with olive oil to help defy dryness, coconut oil to derail dullness, and conditioning vitamins, E and B5 to combat breakage. Hues boasts the affordable advantage of premium salon results with the convenience of being at home.

ORS™ Olive Oil Hues has a unique approach to hair color as it includes a separate blend of nutrient-rich Vitamins E and B5 for the consumer to add to the hair color mixture for an extra conditioning boost. Also includes a consumer favorite, ORS^TM Olive Oil Replenishing Conditioner Pak to provide additional moisture and shine.

"We understand the desire to have rich, vibrant hair color that reflects personal style," said Erika Taylor, former cosmetologist and Brand Manager for ORS™ Olive Oil Hues. "As we developed ORS^TM Olive Oil Hues, we wanted to ensure that we could deliver vivid, full-bodied color, while preserving the integrity of the hair fiber for healthier looking hair color that's nourished and conditioned."

ORS^TMOlive Oil Hues Vitamin & Oil Crème Color is now available in five exciting shades at select retailers.

ABOUT ORS

ORS™ is a leader in the ethnic hair care market. Trusted, true and the "original," our hallmark is exceptional quality, performance and integrity – qualities which we employ to develop and deliver the best products for all hair types.

Our Mission:

To meet the unmet needs of the health-conscious, style-seeking, multicultural consumer with new and natural solutions for hair, skin and body.
To be based on a philosophy of quality, performance and integrity.
To use only the highest quality of natural ingredients in our products that will be of the highest benefit to the consumers.
To extend the power of the brand to help uplift communities and support forward thinking.

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SOURCE ORS