ORS™ Olive Oil Launches New Empowerment Campaign And Ignites A #NoStereotypes Movement

Honest and disruptive campaign sparks dialogue about multicultural beauty standards

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Jul 14, 2016, 07:00 ET

CHICAGO, July 14, 2016 /PRNewswire/ -- ORS™ Olive Oil has the world talking about No Stereotypes, its latest campaign designed to empower women and men of color to embrace their unique beauty and honor that of others. Known as a trusted healthy hair advocate, ORS recently launched a colorful and disruptive ad campaign to celebrate the various types, textures and styles of ethnic hair. While the campaign features a variety of its styling and maintenance offerings, the message pushes diverse self-expression that often shines through with hair trends and styles.

The #NoStereotypes campaign empowers women to say, "Don't Judge Me." All women should have the freedom to wear their hair any way they choose. Beautiful Hair Comes in All Types. Not Stereotypes. #NoStereotypes

"ORS Olive Oil No Stereotypes is a movement that gives voice and emotion to many of the judgments we make about one another, and ultimately challenges us to rethink these hurtful actions. It's a call to embrace and respect our unique beauty, and the beauty of others," says Shawn Tollerson, Chief Operating Officer for Namaste Laboratories, the makers of ORS™. "We want consumers to share real stories to hit on emotional truths that will ultimately evolve into unapologetic empowerment."

ORS aims to expose and debunk these hurtful stereotypes once and for all. In addition to the advertising components, No Stereotypes will come to life, through a series of engaging events and rich discussions throughout the year. ORS joined forces with Café Mocha Radio for its Salute Her Tour, and will host a series of candid conversations as part of the No Stereotypes platform. The brand is also teaming up with a host of influencers and thought leaders to express universal truths through storytelling from real experiences that many women and men alike have faced.

Consumers are encouraged to join and follow the movement via #NoStereotypes on social media. Stay tuned for more from ORS Olive Oil No Stereotypes. Additional details and content can also be seen at www.ORSNoStereotypes.com.

ABOUT ORS

As a leading brand in the ethnic hair care market, ORS™ provides a wide range of healthy hair solutions through styling and maintenance products for all hair types and textures. We aim to meet the unmet needs of health-conscious, style-seeking consumers with new and natural solutions for hair, skin and body. The hallmarks of our company are to provide exceptional quality, performance and integrity to our customers. ORS™ uses the highest quality of natural ingredients to deliver the greatest benefit to help increase and maintain hair health. The ORS™ portfolio includes a wide range of product lines including ORS™ Olive Oil, ORS™ Curls Unleashed, ORS™ Olive Oil Styling, and ORS™ Hues Vitamin and Crème Color.

Video - https://www.youtube.com/watch?v=GYoEWOPJNsE

Logo - http://photos.prnewswire.com/prnh/20160713/389441LOGO

SOURCE ORS Olive Oil