ORS™ Olive Oil Makes A Power Play For Natural Style Mavens

"For Naturalistas whose fashion extends to her hair."

Feb 01, 2016, 08:00 ET from ORS Olive Oil

CHICAGO, Feb. 1, 2016 /PRNewswire/ -- ORS™ Olive Oil is addressing the hair needs of Naturalistas by introducing a new line of dual powered styling products. Known for its therapeutic benefits, ORS pushes Olive Oil to the next level by combining the power of Olive Oil with the power of additional oils that elevate performance in each; Smooth & Easy Edge Gel w/ Pequi Oil;Strand Strengthening Styling Gelee' w/ Moringa Oil; Smooth Control Styling Gelee' w/ Pequi Oil; 2-n-1 Shine Mist & Heat Defense Spray w/ Grapeseed Oil; 12 n 1 Style Defining Crème Gel w/ Avocado Oil.  While all of the new enhanced styling products are suitable for all hair types, they are ideal for curly, kinky and wavy hair.

"We are excited about the Olive Oil Plus line, the products are packed with powerful ingredients that women of all hair types will be able to use," said Tracey V. Bell, Sr. Marketing Manager, Namaste Laboratories, makers of ORS Olive Oil products. "ORS Olive Oil products are known for their protection and nourishment of hair, and now consumers will be able see how the plus ingredients deliver high performance styling."

These new ORS™ Olive Oil styling products are not only therapeutic, they offer styling solutions so consumers can change their hairstyles and experiment with confidence. Thus, the new ORS Olive Oil products offer great appeal to the style maven, who wants styling versatility so that she can change her hair as often as she changes her clothing style.

"We understand that consumers want products that help them to achieve salon and runway looks and the new Olive Oil styling products deliver that and more," said Bell.

The new brand extension features five new products:

Product Range & Key Benefits

Smooth & Easy™ Edges Edge Gel - Olive Oil w/ Brazilian Pequi Oil (2.25 oz) - SRP $ 5.49

  • Reversion Resistant, No Build-up, Brazilian Pequi Oil helps smooth natural edges better than unsaturated oils like Argan Oil.

Strand Strengthening Styling Gelee' - Olive Oil w/ Moringa Oil (8 oz.) - SRP - $5.99

  • Ultra firm hold with extra conditioning.  Moringa Oil helps hair stay strong during rigorous styling.  No crunch. No flaking.  No sodium hydroxide.  No alcohol.

Smooth Control Styling Gelee' - Olive Oil w/ Brazilian Pequi Oil ((8 oz.) SRP - $5.99

  • Firm hold with extra conditioning.  Brazilian Pequi Oil helps smooth natural hair and penetrates to control any reversion and frizz better than other styling gels.  No crunch.  No flaking. No sodium hydroxide.  No alcohol.

2-n-1 Shine Mist & Heat Defense Spray - Olive Oil w/ Grapeseed Oil (4.6 fl. oz) - SRP - $6.99

  • Lightweight spray helps flatten when you want to wear it straight.  Manages against puffiness and frizz.  Doesn't weigh on hair.  Grapeseed Oil helps protect hair against heat during thermal styling.  Leaves a radiant shine. 

12 n 1 Style Defining Crème Gel - Olive Oil with Avocado Oil (8 oz.) SRP - $6.99

  • This rich, multi-faceted, pre-cocktailed crème delivers high definition for all the ways to free-style hair.   Avocado Oil conditions and moisturizes.  The citrus fragrance is invigorating and helps hair stay fresh between shampoos.  Its long-lasting hold minimizes the need to re-style.  No crunch. No alcohol. 

ORS™ Olive Oil Plus™ is available in beauty and barber supply stores.

ORS™ (formerly Organic Root Stimulator™) is a leader in the ethnic hair care market.  Trusted, true and the "original," our hallmark is exceptional quality, performance and integrity – qualities which we employ to develop and deliver the best products for relaxed and natural hair.

Our Mission:

  • To meet the unmet needs of the health-conscious, style-seeking, multicultural consumer with new and natural solutions for hair, skin and body.
  • To be based on a philosophy of quality, performance and integrity.
  • To use only the highest quality of natural ingredients in our products that will be of the highest benefit to the consumers.
  • To extend the power of the brand to help uplift communities and support forward thinking.  




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