Orscheln Farm and Home Manages Weather's Impact on Business with Planalytics

Jan 07, 2010, 11:33 ET from Planalytics Inc.

WAYNE, Pa., Jan. 7 /PRNewswire/ -- Planalytics Inc. announced today that Missouri-based retailer Orscheln Farm and Home has subscribed to its Business Weather Intelligence® Platform. Orscheln is utilizing Planalytics' Consumer Insights(SM) service to quantify and manage the influence of weather on consumer demand for a variety of product categories.

Planalytics' weather-driven demand forecasts identify when, where and how much weather will influence demand for specific products, enabling clients to effectively align inventories with sales opportunities in individual regions or markets.

"Orscheln's stores are located throughout America's heartland in areas that see plenty of weather volatility," said Fred Fox, Planalytics' President & CEO. "Planalytics' product-, location- and time-specific weather-driven demand intelligence enables Orscheln to better serve its customers and effectively manage inventories for weather impacted categories that include lawn and garden, heating, apparel, and winter accessories."

About Orscheln Farm and Home

Orscheln Farm and Home serves farm, home, ranch and suburban customers with over 150 stores located in Missouri, Kansas, Iowa, Arkansas, Oklahoma, Nebraska, Kentucky, Illinois and Indiana. Product offerings include lawn and garden, farm supplies, livestock feed, animal health, pet food and supplies, hardware, plumbing, electrical, automotive, toys, housewares, work and western clothing, and in select locations - sporting goods. Visit www.orschelnfarmhome.com for more information.

About Planalytics Inc.

Planalytics Inc. is the singular global source of Business Weather Intelligence -- the actionable information companies need to understand and optimize the impact of weather on their business. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary forecasting technologies and market-specific expertise, Planalytics' Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. For more information, visit www.planalytics.com.

SOURCE Planalytics Inc.



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