Ortho Mattress Launches Official, Storewide Campaign for A Place Called Home

LOS ANGELES, March 12, 2012 /PRNewswire/ -- Every child needs a safe, cozy place to sleep at night.  Leading, made-in-the-USA mattress chain Ortho Mattress partners with Southern Californian charity A Place Called Home (APCH) to launch "A Bed of One's Own" program. The program makes official the company's ongoing partnership with APCH to provide beds for families in need.

In addition, Ortho Mattress will sell plush toys of its iconic mascot, Kenny Koala, at its 67 Southern California locations to benefit the charity that helps underserved youth in Los Angeles. The adorable stuffed Koala bears will retail for $25 and a portion of the proceeds will be donated to support APCH programs in education, counseling, fitness and the arts.

Ortho Mattress CEO Ken Karmin, a longtime supporter and lifetime trustee of APCH, noted, "The in-store component is a great way to build awareness for A Place Called Home – an organization near and dear to my heart – among the communities around our 67 stores. We want to raise friends as much as funds and provide our customers the opportunity to give back. Everyone deserves a bed of one's own and we commend A Place Called Home's commitment to going above and beyond for the families in our community."   

"Ortho Mattress and the entire Karmin family have been loyal supporters for years," said Jonathan Zeichner, executive director of A Place Called Home. "This is a wonderful opportunity to make sure the children we serve are not sleeping on a hard floor, and also to extend our reach to a broader base of Angelenos who may not know about our work. Hopefully Kenny Koala and the 'A Bed of One's Own' program will encourage more folks to get involved as donors and volunteers."

About A Place Called Home

A Place Called Home (APCH) is a safe haven in South Central Los Angeles where underserved youth are empowered to take ownership of the quality and direction of their lives through programs in education, arts, and well-being; and are inspired to make a meaningful difference in their community and the world. Core programs work in conjunction with one another to support APCH members in avoiding destructive behaviors by developing life skills and motivation to overcome adversity, make healthy, productive choices, and take advantage of the opportunities that lie before them. For more information, visit www.apch.org.

About Ortho Mattress

Ortho Mattress is proud to be Southern California's made-in-the-USA brand with retail and manufacturing headquarters in La Mirada, Calif. Founded in 1957, Ortho Mattress today has more than 65 stores throughout the region, including Los Angeles, Orange, San Diego, Ventura and Santa Barbara counties. The company offers a wide array of factory-direct mattresses including its name-brand memory foam mattress, Ortho+Tempered; its new luxury line, the Summerhill & Bishop collection; the Dr. Preferred brand; as well as top national mattress brands. For more information, visit www.orthomattress.com.

Jonathan Zeichner
A Place Called Home
[email protected]
323-232-7653 ext 221

SOURCE Ortho Mattress