MADISON, Wis., Jan. 19 /PRNewswire-FirstCall/ -- Oscar Mayer, the brand known for putting smiles on the faces of Americans for more than 125 years, is partnering with Emmy and Tony Award winner, Kristin Chenoweth, to launch the Good Mood Mission. The charity initiative is on a mission to turn America's good moods into 2 million pounds of food for Feeding America, the nation's leading hunger-relief organization, which provides food to 25 million Americans every year.
The Oscar Mayer brand will jumpstart the campaign with a 1 million pound food donation and is asking for America's help to match this at www.GoodMoodMission.com. For every "good mood moment" America creates or shares, Oscar Mayer will donate more food to reach the total goal of 2 million pounds.
The Oscar Mayer brand has made it easy to share a smile with a simple click and everyone across the country is invited to join the mission at www.GoodMoodMission.com or www.Facebook.com/OscarMayer. From January through September, the more good moods shared and sent to others, the more pounds of food donated to Feeding America. And, while helping others should be incentive enough, the campaign rewards participation with Oscar Mayer brand coupons and other fun offers.
"It doesn't get better than the feeling you get from helping others," said Chenoweth. "I'm thrilled to work with the Oscar Mayer brand to kick off their Good Mood Mission, putting good moods to good use for Feeding America."
Chenoweth is working with the Oscar Mayer brand to serve as the official Good Mood Ambassador, kicking off the campaign with the Good Mood Moment at The Grove in Los Angeles. The brand is announcing the donation of the first 1 million pounds of food to Feeding America and encouraging people to join the mission to help feed the hungry.
Chenoweth is leading the Los Angeles celebration with hundreds of passersby and performers joining together in music and dance to form a giant flash mob smile face with Wienermobile vehicles, as well as members of the USC Trojans Marching Band. As Good Mood Ambassador, Chenoweth will officially dispatch the fleet of Wienermobile vehicles on their cross-country journey to spread miles of smiles for the Good Mood Mission.
The event brings to life the theme of the Oscar Mayer brand's new advertising campaign "It Doesn't Get Better Than This." To make this good mood moment even better, everyone will enjoy a complimentary brown-bag lunchtime option featuring an assortment of Oscar Mayer products.
Good Mood Moments Throughout the Year
Five digital "missions" will be introduced between January and September, beginning with an "It doesn't get better than______" mission for launch, followed by four other missions tied to specific Oscar Mayer products - Deli Fresh, Deli Creations, Bacon and Hot Dogs. For example, for bacon, people will be asked what motivates them to get out of bed in the morning; and for hot dogs, people will submit what they'd do if they could ride Shotbun in the Wienermobile vehicle.
For each mission, Americans are invited to reveal what makes them smile and share this thought with friends and family. Every participant has the chance to be showcased on the campaign's animated, visual gallery of "real-life" good mood moments from people across the country. The Oscar Mayer Good Mood Mission campaign will be supported via an integrated marketing campaign, as well as a coast-to-coast local market tour with the Wienermobile vehicles throughout the year.
About The Advertising Campaign
The Good Mood Mission campaign is aligned with the new "It Doesn't Get Better Than This" advertising campaign, which launched on January 17, 2010, during the Golden Globe Awards. The campaign marks the largest advertising campaign in the brand's 125-year history. The creative executions are designed to capture spontaneous "just happened upon" moments - from a mother's joyful discovery that her son has packed his treasured toys in her brown-bag lunch with Deli Creations from Oscar Mayer, to a fun, first date dinner over a hot dog. The advertising will run in broadcast, print and digital outlets throughout the year.
ABOUT KRAFT FOODS INC.
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.
SOURCE Kraft Foods Inc.