Oscar Mayer WIENERMOBILE Vehicle Goes up for Bid on eBay

MADISON, Wis., May 26 /PRNewswire/ -- Hot dog fans nationwide now have the opportunity to bid on eBay for the once in a lifetime experience of riding SHOTBUN in the Oscar Mayer WIENERMOBILE vehicle.  The proceeds from the auction will support the Oscar Mayer Good Mood Mission to benefit Feeding America®, the nation's leading hunger-relief organization.

The "Ride SHOTBUN in the Wienermobile for the Day" package is open for online bidding from May 25 through June 4, 2010 by visiting eBay.com/OscarMayer.  The auction package includes:  the use of the Oscar Mayer WIENERMOBILE for one day, a catered Oscar Mayer brand cook-out with all the fixings for up to 50 people and everything needed to make the day perfect, including a grill and grilling utensils, a cooler and to help hot dog season last throughout the year a one-year supply of Oscar Mayer Hot Dogs!

Ty Burrell, from the hit TV show "Modern Family" has joined the Oscar Mayer Good Mood Mission to rally America to help Feeding America provide food to people struggling with hunger.

"Not only do I get to ride SHOTBUN in a 27 foot-long hot dog that's spreading miles of smiles, I get to rally America to help to share good moods to help hungry families," said Ty Burrell, official Oscar Mayer Good Mood Ambassador.  "My job is to make people laugh and now it means even more because the Oscar Mayer Good Mood Mission is truly helping others."

More Chances to Win

In addition to the eBay auction, people across the country can also get a chance to ride SHOTBUN by joining the Good Mood Mission.  Visit www.GoodMoodMission.com and click on the Ride SHOTBUN button before July 31, 2010 and tell us what you would do with the Wienermobile for the day.  Four lucky winners will receive the chance to ride SHOTBUN in the Wienermobile, along with $5,000 to help spread good moods.  For every good mood America shares, the Oscar Mayer brand will donate one pound of food to Feeding America, for a total donation of up to three million pounds of food.

"Thanks to America's support of the Oscar Mayer Good Mood Mission, we have reached our initial goal of donating two million pounds of food to Feeding America," said Sean Marks, Senior Director, Marketing for Oscar Mayer.  "Now, we are raising the bar and our donation and want America to join us to help reach our new goal of three million pounds of food for Feeding America."

It doesn't get better than riding SHOTBUN in the Wienermobile this hot dog season to benefit Feeding America!

ABOUT KRAFT FOODS INC.

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

ABOUT FEEDING AMERICA

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 63,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

SOURCE Kraft Foods Inc.