ATLANTA, March 29, 2011 /PRNewswire/ -- World-renowned children's clothing brand, OshKosh B'Gosh, announced today an initiative to inspire kids to help families in Japan and raise awareness of children affected by the recent tragedy. The program, entitled Cranes for Kids, has a direct, and an immediate, impact: for every origami crane sent to OshKosh B'Gosh by April 25th, the company will donate an article of clothing to children in Japan who have been displaced by the earthquake and tsunami.
In Japanese culture, cranes are a powerful symbol of health and well-wishes. Cranes for Kids was inspired by the ancient Japanese legend promising that anyone who folds 1,000 origami cranes will be granted a wish, most commonly recovery from illness or long life. Kids can create and submit paper cranes, and, in exchange, OshKosh B'Gosh will donate up to 50,000 pieces of children's apparel. In addition, OshKosh B'Gosh will provide a special ten percent discount to anyone who brings their crane to a store.
"We believe Cranes for Kids allows children to express their goodwill and empathy in a creative way," says Michael Casey, Chairman and CEO of Carter's, Inc. "The cranes will be displayed in our stores in Tokyo to show that children in the United States, and around the world, have the people of Japan in their thoughts and prayers. We hope Cranes for Kids offers a positive way for parents and teachers to discuss this tragedy with children and empower them to help."
Origami crane instructions and paper are available, at no cost, at all OshKosh B'Gosh stores, including a special cut-out version for younger children. Families can also go online to oshkoshbgosh.com/cranesforkids or visit the OshKosh B'Gosh's Facebook page (facebook.com/oshkoshbgosh) to download the instructions.
Cranes will be collected at OshKosh B'Gosh stores from March 29, 2011 to April 25, 2011 or can be mailed to: Cranes for Kids/OshKosh B'Gosh, One Waterview Drive, Shelton, CT 06484. Families can also participate by posting a picture of their crane on the OshKosh B'Gosh Facebook page.
About Carter's, Inc.
Carter's, Inc. is a leading provider of apparel and related products exclusively for babies and young children. The Company owns Carter's and OshKosh B'Gosh, two of the most recognized children's apparel brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally and through nearly 500 Company-operated stores and on-line at carters.com and oshkoshbgosh.com. The Company's Child of Mine brand is available at Wal-mart, and its Genuine Kids, Just One You, and Precious Firsts brands are available at Target. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com and www.oshkoshbgosh.com.
SOURCE Carter's, Inc.