OSL & Outfest Partner on New LGBT-Focused Rewards Program

Feb 20, 2013, 09:07 ET from OSL Holdings

ORANGEBURG, N.Y., Feb. 20, 2013 /PRNewswire/ -- OSL Holdings (www.oslholdings.com), Inc. (OTCQB: OSLH) ("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced a new partnership with Outfest (www.outfest.org), the leading organization that promotes equality by creating, sharing and protecting LGBT stories on the screen, to launch its diversity rewards program, which specifically targets LGBT consumers and their allies.

"The new Outfest rewards program will provide an opportunity for regional and national corporate sponsors to connect with the Outfest audience. The rewards program will provide valuable discounts from Outfest partners to its members and act as a tool to drive consumers to LGBT-friendly businesses locally and across the country," says Bob Rothenberg, President OSL Holdings.

OSL's unique rewards program shows immediate value to sponsor employees, consumers, and event suppliers while also supporting diversity spending. OSL's diversity rewards program is innovative as compared to other current programs in the market because of its portability between merchants, instant gratification for the consumer and the ability to allow for the support of causes through purchases as well as show consumer advocacy.

"The new Outfest rewards program connects our audience to businesses that appreciate the value of the LGBT market and allows our audience to support these companies in return. This new program will be an additional benefit for participating 2013 Outfest corporate partners," says Kevin Connell, Outfest's Director of Corporate Relations and Strategic Partnerships.

Once enrolled, companies can gain immediate access to consumers looking to redeem rewards as well as the ability to promote their products or services to millions of diversity rewards member consumers. Additionally, enrolled companies may opt to change their promotion to diversity rewards members in real time to focus on any relevant incentives.

The OSL diversity rewards program also offers additional revenue streams for those businesses issuing the diversity rewards to their customers who redeem those rewards at other retailers. The diversity rewards program generates revenue to OSL through a transaction fee on all rewards usage at retail locations.  Additionally OSL partners can issue rewards with ease while driving a revenue stream from their member bases through focused promotion on how members can use their rewards.

Through its rewards programs, OSL will work with current and new Outfest Los Angeles sponsor partners to offer festival attendees special discounts and offers for the sponsors' product and services as well as local retailers. The rewards program intends to target Southern California retailers to support the annual festival. Local businesses that enroll in the rewards program will also be offered custom sponsorship opportunities from the Outfest Development team. Last year's Outfest Los Angeles Film Festival included notable brands like Absolut, HBO, NBCUniversal, Room & Board, and Stella Artois.

Outfest Los Angeles takes place July 11 – 21 at some of the biggest and most historic venues throughout Los Angeles.  Outfest Los Angeles features world-class films, discussions and parties. Presenting nearly 150 new and classic short and feature films from around the world, panels featuring notable figures from all facets of the film industry and other special programs, Outfest Los Angeles shares LGBT stories, pays tribute to legendary screen careers, unites the LGBT community and inspires new generations of filmmakers and filmgoers.

For more information about becoming an Outfest Los Angeles corporate partner, please contact Kevin Connell at kevin@outfest.org.

The nascent relationship between OSL and Outfest continues OSL's momentum in building important LGBT media and event partners to help launch their diversity rewards program throughout the Los Angeles area and other local markets. OSL's diversity rewards program launches this summer nationwide.

For more information about, or to sign up as a partner member of OSL's diversity rewards program, please visit http://www.oslholdings.com/trewards.html.

About OSL Holdings

OSL Holdings Inc. develops or acquires business units with the purpose of collecting and transmitting real-time consumer and business sales data to facilitate the sale of data, manage electronic marketplaces, operate real-time loyalty rewards and transact with buyers in multiple channels. OSL plans to sell data to manufacturers for designated markets, such as urban retail, convenience and/or liquor stores. OSL intends to facilitate developing electronic marketplaces with real-time buy-side and sell-side capabilities for multiple private & public markets. It intends to operate a real-time loyalty rewards platform that can facilitate the earning and redemption of our rewards currency at the point of the transaction (online, mobile, at retail) as well as on future transactions. The Company plans to leverage these business units to connect buyers, sellers and channels that will clearly differentiate it from the competitive landscape so that each venture can scale revenues and their respective offerings to their specific market(s) or across markets.

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OSL Holdings Inc.

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