ORANGEBURG, N.Y., June 7, 2013 /PRNewswire/ -- OSL Holdings (www.oslholdings.com), Inc. (OTCQB: OSLH) ("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced the launch of its Equality Rewards Mobile platform, iPhone application and mobile website. The Equality Rewards iPhone app can now be downloaded for free through the Apple App Store or you can sign-up through your smartphone at www.equalityrewards.com.
"We are excited to launch the new Equality Rewards app and mobile site in conjunction with LA Pride and our other partners, including Outfest, the Los Angeles Gay & Lesbian Chamber of Commerce, and OneGoodLove, all organizations dedicated to promoting and patronizing businesses that support equality for all. We look forward to connecting these businesses with the hundreds of thousands of members from our partner organizations at the LA PRIDE events this weekend," said Bob Rothenberg, President of OSL.
Once consumers download the Equality Rewards app to their iPhones or register via their smartphone on the mobile website they can immediately begin to earn Equality Rewards currency for discounts at their favorite local LGBT-allied stores, restaurants, bars and other local merchants. Users will be able to search the app or website for local vendors participating in the Equality Rewards program. Equality Rewards members then earn Equality Rewards dollars by shopping at these select merchants and snapping a photo of their receipt. Those Equality Rewards dollars can then be later used for discounts at participating merchants with a portion of the discount designated to benefit meaningful charities and partner organizations.
Once partnered with OSL Holdings' Equality Rewards program, member organizations gain immediate access to consumers looking to redeem rewards as well as the ability to promote products or services to millions of rewards members. Additionally, retailers enrolled have the option to change their promotion to rewards members in real time to focus on any relevant incentives.
The OSL Holdings rewards program also offers additional revenue streams for those businesses that issue rewards to their customers who then redeem those rewards at other retailers or businesses. The rewards program generates revenue to OSL through a transaction fee on all rewards usage at retail locations. Additionally OSL partners can issue rewards with ease while driving a revenue stream from their member bases through focused promotion on how members can use their rewards.
Over the past several months OSL has worked to build Equality Rewards partnerships with important LGBT organization, media and event partners to help launch the program throughout the Los Angeles area. Current member organizations include LA PRIDE (www.lapride.org) presented by Christopher Street West, Outfest (www.outfest.org), the leading organization that promotes equality by creating, sharing and protecting LGBT stories on the screen; and OneGoodLove (www.onegoodlove.com), an online dating site created specifically to serve the relationship-minded gay and lesbian community. Once the Equality Rewards programs launches in Southern California, OSL will bring the Equality Rewards program to other markets nationwide.
For more information about, or to sign up as a partner member of OSL Holdings' equality rewards program, please visit http://www.oslholdings.com/trewards.html.
About OSL Holdings
OSL Holdings Inc. develops or acquires business units with the purpose of collecting and transmitting real-time consumer and business sales data to facilitate the sale of data, manage electronic marketplaces, operate real-time loyalty rewards and transact with buyers in multiple channels. OSL plans to sell data to manufacturers for designated markets, such as urban retail, convenience and/or liquor stores. OSL intends to facilitate developing electronic marketplaces with real-time buy-side and sell-side capabilities for multiple private & public markets. It intends to operate a real-time loyalty rewards platform that can facilitate the earning and redemption of our rewards currency at the point of the transaction (online, mobile, at retail) as well as on future transactions. The Company plans to leverage these business units to connect buyers, sellers and channels that will clearly differentiate it from the competitive landscape so that each venture can scale revenues and their respective offerings to their specific market(s) or across markets.
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SOURCE OSL Holdings