NEW YORK, March 12, 2012 /PRNewswire/ --Premier Beverage Group (OTC: PBGC) is pleased to announce that OSO will be the exclusive energy beverage of the New York Water Taxi group, a 12 vessel fleet including the New York Water Taxi and Circle Line Downtown, which operates the prestigious ZEPHYR 600 passenger luxury yacht. Between 1.5 and 2 million people pass through the NYWT and ZEPHYR vessels each year. The ZEPHYR is a sought after destination for special events, holding nightly parties with top DJs, radio stations, and sponsors.
"The NY Water Taxi and ZEPHYR vessels are iconic symbols of New York," commented Fouad Kallamni, President of Premier Beverage Group. "We seek to align ourselves with venues that provide a premium experience, where our top shelf OSO beverages can be consumed on premise. The iconic NYWT embodies that mark, providing an unmatched experience in New York maritime entertainment."
Maura Buckley, Director of Sales, Charter and Events for NYWT remarked, "New York Water Taxi and Circle Line Downtown are proud to announce OSO Energy Beverage as the exclusive energy beverage for 2012. Come and enjoy this "OSO"licious beverage at your next private event or on one of our spectacular Happy Hours or climb aboard for one of our many daily tours."
New York Water Taxi (NYWT) is an affiliate company of The Durst Organization Inc. A partnership venture between Douglas Durst and Tom Fox, NYWT has been a New York fixture since 2002, beginning with a spunky fleet of five distinctive black and yellow checkered vessels. Today, the iconic 12-vessel fleet also includes the vessels of our sister organization Circle Line Downtown. Acquired in 2008 by NYWT, Circle Line Downtown has been a staple at the South Street Seaport in Lower Manhattan for nearly 55 years. Circle Line Downtown is comprised of the ZEPHYR, a 600 passenger Luxury Yacht and The Shark, an entertainment thrill ride.
Mr. Kallamni concluded, "We are thrilled to have been selected as the exclusive energy beverage of the fleet, and look forward to continued penetration of exclusive and unique on premise venues for our premium OSO beverages."
About Premier Beverage Group
Premier Beverage Group (OTC: PBGC) is a holding company that – through its subsidiaries, OSO Beverages and Captive Brands – owns, develops, markets and distributes premium functional beverages. Premier Beverage Group's flagship brand, OSO, is a premium energy beverage offered primarily in on-premise venues. OSO, offered in both original and light flavors, is produced in Austria using only the finest ingredients – resulting in a clear, crisp energy beverage and an up-market consumer experience. Captive Brands provides a turnkey private label program for retailers seeking to offer functional beverage and related products. For more information on Premier Beverage Group, please visit www.premierbeveragegroup.com. For more information on OSO Beverages, please visit www.osobeverages.com.
This press release, within the meaning of the Private Securities Litigation Reform Act of 1995, contains forward-looking statements involving known and unknown risks, delays, and uncertainties that may cause our actual results or performance to differ materially from those expressed or implied by these forward-looking statements. These risks, delays, and uncertainties include, but are not limited to: risks associated with the uncertainty of future financial results, our reliance on a limited number of suppliers, the limited diversification of our product offerings, additional financing requirements, development of new products, government approval processes, the impact of competitive products or pricing, technological changes, as well as the effect of economic conditions and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.
For more information, contact:
Ned Barnett, Barnett Marketing Communications
SOURCE Premier Beverage Group