OTOlabs Announces June 24th Webinar: 'New Directions in Communications'

Jun 21, 2010, 11:50 ET from One to One Interactive, Inc.

BOSTON, June 21 /PRNewswire/ -- One to One Interactive, Inc., a Boston-based digital marketing firm, is hosting a webinar on June 24th at 11 AM Eastern time on the future of digital marketing, and managing the increasingly sophisticated and complex interaction touch points between brands and their customers.

Webinar presenter David LaPlante, SVP of Sales and Marketing for One to One Interactive notes, "As digital marketers, we are truly living in extraordinary times. Web 2.0 and Social Media have left many brands dizzy, with a feeling of motion where there is none - an affliction we call digital vertigo."

LaPlante continues, "Meanwhile, our insights into making human meaning and motivation via the social sciences is evolving its relevance to marketers at  a similar pace. The good news? Peering into the future of digital marketing can help translate the present and transcend into the future."

Join us for this free Webinar where we explore these topics:

What is Web 3.0, when will it arrive, and most importantly...what will it mean

What emerging digital marketing channels are most likely to become a part of your 2011 planning

Why digital marketers are increasingly less concerned about technology innovation and turning their focus to the social sciences

Why creative is becoming plural and what does that mean for your digital marketing approach 

Why speed, innovation and improvisation matter and yet are in conflict with how most organizations approach their marketing

Webinar attendees will also receive copy of this report free of charge.

Who should attend: Strategists, CMOs, directors and managers of digital marketing, eCRM and email marketing.

Presenter: David LaPlante, SVP Sales and Marketing, One to One Interactive

This webinar is a no-cost event, and can be registered for online at these locations:

Session: Thursday, June 24th at 11 AM Eastern, Register Here:


About One to One Interactive

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation's leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, performance marketing solutions, and cutting edge customer experience research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media's ability to enable engaging one-to-one dialogues is the future of marketing.

Contact: Mitchel Ahern

One to One Interactive


mahern [at] onetooneinteractive.com

SOURCE One to One Interactive, Inc.