NEW YORK, March 24, 2011 /PRNewswire/ -- Our World Live (OWL) will partner with MBK Entertainment on its second concert series, "OWL Music," launching this Spring, Michael Williams, Our World Live CEO, announced today. The series will be available to audiences worldwide at OWLMusic.com and via mobile devices using an app to be launched prior to the first concert. MBK's Jeff Robinson and Jeanine McLean will serve as producers on all OWL Music concerts along with OWL's Michael Williams and Freeman White. "OWL Music" artist announcements will begin in the Spring.
Our World Live is creating a new communal music experience with its unique digital outlet for fans to experience live music, interact with other online audience members and create new memories with their favorite artists. OWL's innovative technology streams concerts live to the internet in HD and allows the audience to control their experience through 5 unique selectable camera angles, including the OWL Director's Cut. OWL created the "BillboardLive.com" concert series in 2009 as part of the company's soft launch delivering live performances by artists including Alicia Keys, Daughtry, David Archuleta, Imogen Heap and Snoop Dogg.
MBK Entertainment is committed to bringing fresh and new ways for consumers to experience music and their new OWL partnership underscores this initiative. MBK understands the value and opportunity for artists to grow through digital platforms and as producers of "OWL Music," they will bring artists and fans one step closer to the experience and community that only a live concert can create.
"MBK is on the forefront of what's next for artists and the delivery of their music content. They share OWL's vision that music today lacks the communal experience of not only connecting artists to their fan bases but also connecting fans to one another. Together we are creating a way for fans to experience live music via 21st Century digital platforms," said Our World Live CEO, Michael Williams.
"Music has always been a community of fans and artists connecting through shared passion and experiences. Our World Live's vision to make a singular concert event a shared global experience is exciting and innovative. Together, OWL and MBK will make the 'OWL Music' concert series the pre-eminent live event experience for both the artist and the fan," said Vice President and Managing Partner of MBK Entertainment, Jeanine McLean.
The Our World Live and MBK Entertainment teams worked together on the January 2010 concert, Alicia Keys & Friends Live at the Apollo, as part of the "BillboardLive.com" series. The invitation-only concert was hugely successful and featured two of the year's most talked about artists: Melanie Fiona and Marsha Ambrosius. The great synergy between the two teams inspired them to work together to create more music magic.
About Our World Live
Our World Live (OWL) is the premier leader in providing an online destination for music fans to experience their favorite artists performing live in HD. Through partnerships with such likeminded market leaders as Microsoft, Nokia, MBK Entertainment and Billboard, OWL is committed to offering the highest quality musical entertainment by combining the hottest names with the latest state-of-the-art technology to create a new global music community.
As showcased in its debut concert series, "BillboardLive.com," OWL uses technology to serve art while bringing music lovers unparalleled access to the live viewing experience. With the click of a mouse, fans can create their own, one-of-a-kind concert from any of OWL's five hi-definition camera angles. With concerts from Daughtry, Snoop Dogg, David Archuleta, Imogen Heap and Alicia Keys & Friends, "BillboardLive.com" was the soft launch of Our World Live providing industry leaders, artists and fans a glimpse into OWL's entertainment vision: creating a global digital community for an even greater connection between the artist and fan.
About MBK Entertainment
MBK Entertainment was established in 1995 on a vision that encouraged camaraderie, brotherhood and support between those who had dreams to succeed and persevere in the entertainment industry. MBK, "My Brother's Keeper," created a means for founder Jeff Robinson, who often experienced little support from this unfriendly business, to change the tides and offer opportunities for those trying to break in to the entertainment world.
This company is based on the concepts that ushered in great labels such as Motown, Stax, and Philadelphia International to name a few. True roots soul, live R&B and breakthrough songs are the foundation of MBK. Alicia Keys had a stellar debut year winning 5 Grammys and selling over 10 million units worldwide on "Songs in A Minor," and has had equal success on her follow-up albums "Diary of Alicia Keys," "As I Am," "Element of Freedom" and her live album, "MTV Unplugged." Alicia Keys has sold more than 35 million records worldwide to date. MBK also takes a methodical approach to talent development being sure that the artist is ready artistically and visually. MBK's plan is to bring something fresh and new to the consumer with every artist they represent and this is evident in its record production and artist management roster…Alicia Keys, Tyrese Gibson, Elle Varner, Gabi Wilson, Allen Stone, Anthony Hall, Livre, Fame and Daisha.
MBK is a multi-media company with many facets including its music division, which embraces all genres of music, a film division, a marketing/corporate branding division and a newly formed stylist agency. As a young company, everyday MBK is expanding and broadening its horizons to give the consumer and the potential artist some of the best quality entertainment in the industry today.
SOURCE Our World Live (OWL)