Outcast Expands Top Sales Talent In Detroit, Chicago and Los Angeles

New Executive Talent to Support Outcast's Growing Network and Client Roster

Jan 09, 2013, 09:00 ET from Outcast

SANTA MONICA, Calif., Jan. 9, 2013 /PRNewswire/ -- Outcast Media, the fastest growing television network at the pump with over 17,000 screens across over 100 DMAs, today announced three new hires as part of the company's continued expansion.  The new hires include Eric Davies, Senior Director of Sales, Detroit (formerly of CBS Interactive); Wes Waterston, Director of Sales, Central Region (formerly of Bluefin Labs); and Kim Lane, Director of Sales, West Region (formerly of Rocket Fuel and Edmunds.com). These talented senior executives bring to Outcast deep sales experience, having worked with many of the top brands in automotive, consumer packaged goods (CPG), financial services and quick-serve restaurant categories.

(Logo: http://photos.prnewswire.com/prnh/20101102/LA93162LOGO)

"In this fast-moving video advertising landscape, we're excited to attract the industry's most talented sales professionals to help our brand partners utilize Outcast's fast growing audience and capabilities," said Nathan Gill, Co-Founder and Chief Revenue Officer, Outcast.  "Eric, Wes and Kim bring with them a rich blend of experience in partnering with national brands to connect with consumers in new and innovative ways.  Their considerable success matched with their thoughtful approach to building and expanding partnerships makes them ideal additions to our Chicago, Detroit, and Los Angeles teams."

Outcast has made a number of strategic hires and its media platform from the company's partner Gilbarco Veeder-Root, has won the 2012 CSP Retailer Choice Best New Product Award for the Technology Category (the companies also received the award in 2011). Year over year, Outcast has seen its footprint continue to grow, and is slated to reach 100 million active on-the-go viewers across the country by 2014.

The new hires are:

Eric Davies was the former Regional Digital Sales Manager for CBS Interactive Music Group, where he developed sales plans and incentives, including the company's first "Sales Event" platform for automotive category. Davies also managed all of CBS Interactive Music Group's sales for the Midwest and South territories, and helped to establish global sales team's territories for the company. Davies joins Outcast's expanding Detroit office to manage all automotive sales and accounts, as well as regional accounts in Michigan.

Wes Waterston was the Director of Sales for Bluefin Labs, where he was responsible for client-direct sales for the award-winning company's social media and technology platform. In his time with the company, Waterston focused on helping to tie advertising campaigns to their social impact online, and developed many of Bluefin Labs' first brand client relationships across a number of verticals. Waterston joins Outcast's growing Chicago office and will use his strong experience in the video and TV space to assist brands and agencies in reaching Outcast's hard-to-reach consumers (aka the "Ungettables").

Kim Lane was a former Senior Account Director for Edmunds.com and Director of Sales at Rocket Fuel, where she drove digital ad sales and managed top automotive accounts. As an independent consultant, Lane worked with a variety of agencies, corporations and dealers to utilize data and content to improve processes and develop cohesive marketing plans. Lane joins Outcast's new Los Angeles office focusing on automotive, entertainment and consumer brands. Her deep experience in automotive and digital ad sales will help brands working with Outcast reach active, on-the-go consumers who are on a path to purchase.


Outcast is the fastest growing television network at the pump reaching 32 million monthly viewers at over 17,000 screens nationwide. With engaging content that is relevant to our viewers, Outcast meets the needs of a new generation of sophisticated, multi-tasking consumers who are on-the-go and can't be reached through traditional media. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net.

Jay Kolbe    
(646) 499-1059

Margo Mendez-Penate    
(646) 291-6055

SOURCE Outcast