Outdoor Advertising - Global Strategic Business Report 2015-2020: LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades

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Mar 20, 2015, 12:49 ET

DUBLIN, Mar. 20, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/9wh7pd/outdoor) has announced the addition of the "Outdoor Advertising - Global Strategic Business Report" report to their offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin American.

Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others.

The report profiles 206 companies including many key and niche players such as:

Adams Outdoor Advertising (USA)
Adspace Networks, Inc. (USA)
APG|SGA SA (Switzerland)
APN Outdoor Pty Ltd (Australia)
Bell Media (Canada)
Burkhart Advertising, Inc. (USA)
Captivate Network (USA)
Clear Channel Outdoor, Inc. (USA)
Clear Media Limited (China)
CEMUSA (Spain)
Daktronics, Inc. (USA)
DDI Signs, Inc (USA)
EPAMEDIA (Austria)
EuroMedia Group S.A. (Romania)
Fairway Outdoor Advertising (USA)
Focus Media Holding Limited (China)
JCDecaux SA (France)
Lamar Advertising Company (USA)
MarketForward (USA)
Outfront Media, Inc. (USA)
Pattison Outdoor Advertising (Canada)
Primedia Outdoor (South Africa)
Ströer Media SE (Germany)
TOM Outdoor Media Group (China)
Zoom Media, Inc. (Canada)

Key Topics Covered:

1. INDUSTRY OVERVIEW

Advertising: An Essential Requisite for Corporate/Brand Survival & Existence
Outdoor Advertising: A Small Yet Significant Contributor to Overall Advertising Market
Evolution of Outdoor Advertising
Developing Markets More Than a Blip on the Radar
Expansion of End-User Markets Perk Up Growth
The Dominion Effect Drives Demand for Large Oversized Billboards
Transit Media Provides Traction to Outdoor Advertising Market
Competitive Landscape
Comparative Review of Leading Players in the Outdoor Advertising Market

2. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

Out-of-Home Advertising Rides on the Urbanization Wave
Digital Fever Grips Outdoor Advertising Industry
DOOH Advertising: A Key Driver of Future Growth
Digital Signage in the 21st Century: A Peek into its Evolving Landscape
Wireless Digital Signage Solutions on Rise
3D Digital Signage: The New Frontier of Digital Advertising
Internet-Based Dynamic Digital Signs Rake in Opportunities for IT Companies
LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades
Technology Developments Sharpen Growth
Smartboards to Enhance Viewer Recall of Outdoor Ads
'Gesture' Adverts Popular at Airports & Retail Outlets
The Rise of Augmented Reality & Nex-Gen Gladvertising
Fragmented In-Home Advertising: Outdoor Advertising Market at an Advantage
Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure
Airport Advertising to Benefit from the Growth in Air Passenger Traffic
Special Entertainment Events Provides Momentum to Outdoor Advertising
Cost Reductions Push Up Demand for Outdoor Advertising
Increasing Mobile Device Penetration: Opportunity for Outdoor Advertisers
Recession Impact in Retrospect
Impact of Eurozone & US Fiscal Cliff Crises
Favorable Economic Outlook Bodes Well for Ad Spend
Issues & Challenges
Competition from Alternative Forms of Advertising: A Challenge to Reckon With
Online Advertising - A Major Threat
Mobile Phone Advertising Grows in Popularity - A Challenge to Reckon With
Telemarketing Remerges as Key Competition
Unfavorable Regulations May Hamper Business Prospects
Lack of Measurement - A Challenge to Reckon With
Safety Issues Being Taken to Higher Levels!

3. OUTDOOR ADVERTISING: A CONCEPTUAL OVERVIEW

Introduction
Two Major Forms - Traditional and Non-Traditional
Outdoor Advertising by Mode/Format
Billboards - The Ubiquitous Format
Billboard Types
Electronic/Digital Billboards
6m x 4m Billboards
48 Sheet Billboards
96 Sheet Billboards
AD Lites
Consumer Ads
Spectacular Signs
Airport Advertising
Airport: External
Airport: Internal
PrimeMotion
Store Fascias
Super Sixes
Tactical Display Unit
Objective of Billboards
Transit Outdoor Advertising
Transit's Impact in Reaching a Wider Audience
Mobile Advertising
Bus Advertising
Subway and Rail Displays
Truckside Advertising
Taxi Advertising
Vehicle Wrapped Advertising
Street Furniture
Appeal of Street Furniture Advertising
Some Forms of Street Furniture
Alternate forms of Outdoor Advertising
Nothing Airy about Hot Air Balloons
Alternate Outdoor Advertising Formats - A Sneak Preview

4. PRODUCT LAUNCHES

Clear Channel Launches Connect Interactive Ad Platform in Latin America
Clear Channel Airports Launches Indoor Digital Media Network at Philadelphia International Airport
OUTFRONT Media Expands Portfolio with Launch of Videri Advanced Digital Platform
Clear Channel Partners with Blue Bite to Introduce Connect Mobile Ad Platform
Pattison and ETS to Introduce New Digital Transit Network
Posterplus Introduces New LED Billboard in Ayrshire
Clear Channel Unveils Digital Billboards in Minneapolis
AdMobilize Unveils New Platform for Advertising
Daktronics Unveils Next-Generation Digital LED Billboards
CBS Outdoor Expands Portfolio with Miami-Dade Transit's Digital Screen Network
United Franchise Group Launches IZON Global Media Franchise Opportunity
BMO Harris Bank Joins Hands with Y&R Midwest to Unveil Novel Advertising Campaign
Astral Partners with Ad-Dispatch to Introduce Outdoor Advertising App
AEP Ohio Introduces New Advertising Campaign
Standard Chartered Launches Global Advertising Campaign
YESCO Unveils New Outdoor Interactive LCD System
The Ambient Group Refurbishes National Outdoor Advertising Platform
GFR Unveils Indice Multimedia Platform

5. RECENT INDUSTRY ACTIVITY

CBS Outdoor Acquires Outdoor Advertising Business from Van Wagner
JCDecaux Inks Pact for Acquiring CEMUSA
JCDecaux SA Inks Contract with City of Edinburgh
JCDecaux Renews Contract with City of Paris
JCDecaux Teams Up with Alcatel-Lucent for Connected Street Furniture
JCDecaux Bags Indoor Advertising Contract for Montpellier Mediterranean Airport
JCDecaux Bags Contract for Street Furniture Advertising in Mongolia
JCDecaux Luxembourg Bags Advertising Concession Contract at Luxembourg Airport
JCDecaux and Defacto Launch Digital Street Furniture La Défense Business District
JCDecaux Airport Wins Contract to Operate Advertising Concession at Strasbourg Airport
JCDecaux Bags Contract for Street Furniture Advertising in Stockholm
JCDecaux Acquires Stake in MCDecaux
JCDecaux Wins Contract for Bus Shelters and Free-Standing Panels in Cologne
Total, JCDecaux Abu Dhabi Ink Agreement for Advertising Campaign
JCDecaux Oman Inks Outdoor Advertising Contract in Oman
JCDecaux Won Contract for Indoor and Outdoor Advertising in Brussels Metro
Clear Channel Spectacolor Provides Digital Billboard in Times Square
Adlux and CCA Ink Agreement for Private Digital Aviation Advertising Network
San Diego MTS Select Clear Channel Outdoor for Bus Shelter Advertising
CBS Outdoor Americas Rebrands as OUTFRONT Media
CBS Outdoor to Acquire Billboard Structures of Windsor Outdoor in Chicago and Illinois
Lamar Concludes Merger and Restructuring as REIT
Lamar Renews Transit Advertising Contract with City of Kingston
Lamar Acquires Marco Outdoor Advertising
PATTISON Outdoor Advertising to Provide Outdoor Advertising at Fort McMurray Airport
Astral Out-of-Home Acquires DOOH Advertising Network of Macdonald Outdoor in Edmonton
OUTFRONT Media Inks Transit Advertising Contract with MARTA
Fairway Outdoor Advertising Acquires Outdoor Advertising Assets of Mashburn Outdoor
CBS Outdoor Acquires Outdoor Advertising Assets of Van Wagner Communications
JCDecaux Wins Advertising Contract at Jorge Cha´vez International Airport in Lima
MSouth Acquires Signal Outdoor Advertising
Platinum Equity Acquires European Business of CBS Outdoor
JCDecaux Ireland Concludes Bravo Outdoor Advertising Acquisition
Circle City Outdoor Inks Advertising Pact with Coastal Outdoor
ADAC Partners with JCDecaux Out Of Home FZ
JCDecaux and Interstate Outdoor Ink Contract with City of Chicago
Continental Outdoor Media Bags Exclusive Rights for Advertising
Titan and Chicago Transit Expand Advertising Agreement
SCG Financial Completes Merger with Reach Media
Out of Home America Completes Outdoor First Acquisition
JCDecaux Airport Bags Contract for Advertising at Cannes
Mandelieu Airport
JCDecaux Wins Advertising Contract from Delhi Airport Metro Express
JCDecaux Gains a Minor Stake in Russ Outdoor
Pattison Bags a Decade-long Advertising Contract with the City of Ottawa
STDecaux Bags an Advertising Contract for Shanghai Metro TV Network
JCDecaux Bags Contract to Operate Advertising Concessions for Madrid Metro
CBS Plans Two Strategic Moves for Outdoor Operating Business
Tiger Media Divests SearchMedia International Limited Subsidiary
Lamar Wins Transit Advertising Contract in Tucson, Arizona
SearchMedia Holdings Bags the for Hangzhou Outdoor Ad Campaign
CBS Outdoor Acquires Advertising Rights from L.A. Metro
MMDA and Outdoor Advertisers Reach Agreement on Regulating Advertising Billboards
Lamar Acquires Advertising Business of NextMedia
Van Wagner Communications Takes Over Fuel Outdoor Holdings
Outdoor Channel Holdings and InterMedia Outdoors to Merge
Kinetic Worldwide Expands Out-Of-Home (OOH) Media Business Upcountry
ADstruc Introduces New Outdoor Add Workflow Solution and Enters into Partnership with Telmar
Sailing Billboards Expands Operations into Toronto
JCDecaux Collaborates with GateGuru
Design Master color tool Merged with Artbusinessline
City of Tacoma Enters into Standstill Agreement with Clear Channel Outdoor
SmartDebit Inks Contract with JCDecaux
APN Outdoor Receives NSW State Transit Authority Bus Fleet Contract
oOh!media to Purchase Eye Division
Lamar Advertising Company Purchases American Outdoor Advertising
Alibaba Collaborates with Focus Media
Fairway Outdoor Advertising Merges with Olympus Media
Smedvig Capital Sells Ocean Outdoor to LDC
JCDecaux Dicon Receives Exclusive Advertising Contract from Dubai Airport
Bell Canada Enterprises to Purchase Astral Media
APN Enters into a 50:50 Joint Venture with Quadrant Private Equity
Blue Outdoor Enters into an Exclusive Long-term Agreement with Atlantic City
JCDecaux Middle East Signs Exclusive Street Furniture Agreement with Muscat Municipality