Outdoor Apparel Market to Grow by USD 7.30 Billion (2025-2029), Boosted by Product Innovation and Premiumization, AI Driving Market Transformation - Technavio

NEW YORK, Feb. 6, 2025 /PRNewswire-PRWeb/ -- Report with the AI impact on market trends - The global outdoor apparel market size is estimated to grow by USD 7.30 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  6.4%  during the forecast period. Product innovation leading to portfolio extensions and product premiumization is driving market growth, with a trend towards emergence of automation in textile industry. However, growing global proportion of geriatric population  poses a challenge. Key market players include Adidas AG, Aigle International SA, ANTA Sports Products Ltd., ASICS Corp., Boardriders, Callaway Golf Co., Canadian Tire Corp. Ltd., Columbia Sportswear Co., Fenix Outdoor International AG, G III Apparel Group Ltd., Gokyo Outdoor Apparel and Lifestyles Pvt. Ltd., Hanesbrands Inc., Newell Brands Inc., Nike Inc., Norrona Sport AS, Outdoor Research, Patagonia Inc., PUMA SE, Under Armour Inc., and VF Corp..

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Market Driver

The outdoor apparel market is experiencing significant growth, with trends in women's skiing apparel, protection from the elements, and fashionable yet durable items leading the way. Nature enthusiasts and adventure seekers request high-quality, sustainable garments for their active pursuits, including hiking, camping, running, and cycling. Brands are focusing on advancements in synthetic and natural fabrics, such as nylon and cotton, for breathability, moisture-wicking, and insulation. Sustainability is a key consideration, with an increase in the use of recycled raw materials and sustainable manufacturing practices. The apparel industry is also responding to climate change and seasonal variations with quick-drying fabrics, UV protection properties, and smart wearables. The availability and affordability of these items cater to the disposable income and interest of millennials and individuals seeking physical fitness and wellness. Top brands in the market include Champion, Patagonia, and The North Face. The market growth can be attributed to the expanding adventure tourism industry, global travel, and the fusion of fashion and performance wear. 

In the Outdoor Apparel Market, automation plays a significant role in enhancing productivity and ensuring employee safety. Automation solutions, including hardware such as programmable logic controllers (PLC), programmable automation controllers (PAC), distributed control systems (DCS), and American power conversion (APC), and software like manufacturing execution systems (MES) and supervisory control and data acquisition (SCADA), are widely employed. These solutions streamline processes and equipment automation. For instance, flexible automation strategies enable manufacturers to produce multiple products from a single machine, reducing cost per meter. Automated open networks facilitate automatic data feeding for improved product quality. Automation also optimizes holistic production rates from yarn manufacturing to fabric processing and weaving. Moreover, it increases process uptime with enhanced efficiency and safety. 

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 Market Challenges

• The Outdoor Apparel Market is experiencing significant growth, driven by the increasing participation of individuals in various recreational pursuits such as skiing, hiking, camping, and adventure tourism. Women are a key demographic in this market, with a growing interest in protection and durability for their outdoor experiences. Fashion and sustainability are also important factors, with consumers requesting eco-friendly and recycled materials. The apparel industry is responding with advancements in synthetic and natural fabrics, including nylon, cotton, and sustainable materials. Brands are focusing on performance, insulation, waterproofing, and moisture-wicking to meet the needs of enthusiasts. The availability and affordability of these items are also crucial, as disposable income plays a role in purchasing decisions. The market for outdoor apparel includes tops, bottoms, tights and leggings, hats, jackets, boots, backpacks, and accessories. The topwear and bottomwear categories are seeing the most growth, with microclimate considerations and seasonal variations driving demand. Millennials, in particular, are interested in sustainable materials and modern designs. The sports market, including running, cycling, and biking, is also contributing to the growth of the outdoor apparel industry. Brands are focusing on product innovation, branding, and marketing strategies to meet the needs of hikers, campers, mountaineers, cyclists, runners, and recreationists. The use of quick-drying fabrics, UV protection properties, and smart wearables is becoming increasingly popular. The outdoor clothing market is expected to continue growing, with e-commerce platforms and digital marketing playing a significant role in sales. Environmental considerations and health and wellness are also important factors, as individuals seek to improve their physical fitness and connect with nature through outdoor activities. Supply chain management and manufacturing practices are also under scrutiny, with a focus on sustainability awareness and ethical production. Climate change and seasonal fluctuations present challenges for the industry, but advancements in technology and recycled raw materials are helping to mitigate risks and ensure the availability of high-quality outdoor gear. Overall, the outdoor apparel market is a dynamic and growing industry, driven by a combination of fashion trends, performance considerations, and a desire to connect with nature. Brands that can offer stylish, sustainable, and high-performing products will be well-positioned to meet the needs of consumers and capitalize on the market's continued growth.
• The global outdoor apparel market faces a significant challenge due to the increasing proportion of the geriatric population. With health issues such as arthritis, diabetes, and heart diseases prevalent among the elderly, their participation in outdoor recreational activities like climbing, hiking, and trekking is limited. By 2050, the global geriatric population is projected to exceed 1.5 billion, accounting for 16% of the global population. This demographic shift poses a challenge to the growth of the outdoor apparel market, as this segment of the population may not be the primary consumers of outdoor apparel.

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Segment Overview 

This outdoor apparel market report extensively covers market segmentation by  

• Distribution Channel
• Offline
• Online
• Product Type
• Top Wear
• Bottom Wear
• Coveralls
• Others
• Geography
• North America
• Europe
• APAC
• South America
• Middle East And Africa
• Fabric Type
• Polyester
• Nylon
• Cotton
• Others

1.1 Offline-  The offline segment of the global outdoor apparel market has seen a decline in revenue due to the increasing trend of online shopping. However, vendors are expanding their retail presence in local and regional markets through specialty stores and other retail formats to boost sales. The specialty stores sub-segment holds the largest market share, driven by the popularity of outdoor apparel and accessories in these stores. Department stores are the second-largest contributors to offline revenue, with their exclusive designer collections, private-label brands, and expert customer service offering a competitive edge. Retailers like Sears Holdings Corp. And JCP Media Inc. Sell leading outdoor apparel brands such as Under Armour and Adidas, attracting customers with convenience, product mix, availability of brands, and durability. These factors are expected to drive the growth of the offline distribution channel segment in the global outdoor apparel market during the forecast period.

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Research Analysis

The outdoor apparel market caters to individuals seeking protection and fashion while engaging in various adventures in nature. This market offers a wide range of items, including skiing pants and tights, shorts and leggings, trousers, and tights, designed to provide durability and safety in diverse environments. Advancements in materials such as nylon and sustainability-focused cotton have led to lighter, more breathable, and eco-friendly apparel. Kids' apparel also prioritizes protection and comfort, ensuring their wellness during outdoor experiences. The cost, availability, and benefits of these items make them essential for enthusiasts of all ages, as they enable individuals to enjoy the great outdoors without compromising safety or fashion. Climate change and the elements call for apparel that can withstand various conditions, ensuring a memorable and enjoyable adventure.

Market Research Overview

The outdoor apparel market is experiencing significant growth as more individuals seek to connect with nature and engage in various recreational pursuits. Fashion and function collide as this industry offers stylish and durable garments designed for specific activities, such as skiing, hiking, and camping. Protection from the elements, including rain, wind, and sun, is a key benefit, as is the availability of items for kids and women. Advancements in fabric technology have led to the use of sustainable materials like nylon and cotton, as well as recycled raw materials. Sustainability and environmental considerations are increasingly important to consumers, driving demand for eco-friendly and ethical manufacturing practices. The market caters to a wide range of activities, from running and cycling to mountaineering and adventure tourism. Topwear, bottomwear, and accessories like hats, jackets, boots, and backpacks are all popular items. The cost of these garments varies, making them accessible to a broad population. Breathability, moisture-wicking, insulation, and waterproof properties are essential features for performance wear. Brands are focusing on product innovation, branding, and marketing strategies to attract and retain customers. Seasonal variations and supply chain management are critical considerations for manufacturers. The outdoor apparel industry serves a diverse range of enthusiasts, from hikers and campers to mountaineers, cyclists, runners, and recreationists. With the increasing popularity of wellness and mindfulness practices, the market is expected to continue growing, offering a wide range of stylish, functional, and sustainable garments for all.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Distribution Channel
• Offline
• Online
• Product Type
• Top Wear
• Bottom Wear
• Coveralls
• Others
• Geography
• North America
• Europe
• APAC
• South America
• Middle East And Africa
• Fabric Type
• Polyester
• Nylon
• Cotton
• Others

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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SOURCE Technavio