Outdoor Channel and Michael Waddell Renew Multi-Year Endorsement Deal

Agreement Continues Outdoor Channel's Commitment to Partnering with Top Outdoor Talent

Jan 21, 2010, 08:00 ET from Outdoor Channel Holdings, Inc.

TEMECULA, Calif., Jan. 21 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (Nasdaq: OUTD), America's leader in Outdoor TV, today announced that it has renewed an endorsement deal with Michael Waddell, one of the network's marquee personalities and a leading talent in outdoor entertainment.

Under the terms of the agreement, Outdoor Channel and Mr. Waddell have renewed a three-year deal, effective immediately, whereby Mr. Waddell will exclusively endorse Outdoor Channel on-air and online, providing fresh weekly content on its Web site, www.OutdoorChannel.com. The famed outdoor personality will also film promotional spots and brand ID's for the network and make appearances on the network's behalf at top trade and consumer shows. One of Mr. Waddell's upcoming Outdoor Channel appearances will include the annual SHOT Show in Las Vegas, where he will be signing his new book.

"Michael is a superstar in the outdoor world, and his ability to combine his extensive hunting expertise with his engaging personality entertains fans of all ages," said Tom Hornish, COO for Outdoor Channel Holdings. "By renewing our partnership with Michael, we are ensuring that we remain the leading destination for the industry's top talent. Our successful digital efforts continue to have a significant impact on drawing outdoor enthusiasts, and we view Michael's participation in our growing online platform as a valuable asset."

Michael Waddell continues to be one of the most successful hunters in the outdoor entertainment industry. Growing up in the "deep country," hunting was never about the trophies or the glamorous prospect of being a professional hunter for Mr. Waddell – it was simply a way to enjoy the camaraderie that only family and nature can provide. Known for his charismatic personality and dedication, the Georgia native works tirelessly both in front and behind the camera creating down-to-earth TV for Outdoor Channel.

"My focus has always been to provide the most entertaining adventures to outdoor devotees. That goal is perfectly aligned with Outdoor Channel's mandate of delivering best-in-class outdoor programming," said Michael Waddell. "The network – which I call home – is giving me an exciting new opportunity to venture online and get in front of fans in person to share my experiences beyond the TV broadcast medium."

Michael Waddell stars in such Outdoor Channel shows as "Realtree Road Trips" and "Bone Collector."

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

SOURCE Outdoor Channel Holdings, Inc.



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