TEMECULA, Calif., Sept. 20, 2011 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, today announced the launch of the second annual "Conservation Tour of Duty" as part of its Outdoor Channel Corps initiative. The Company's Outdoor Channel Corps philanthropic effort mobilizes volunteers to restore and improve public lands and spaces to ensure that the outdoor lifestyle thrives in local communities across the U.S.
This year, Outdoor Channel Corps will hold local, hands-on volunteer projects, which include repairing stream banks and parks, clearing trails, cleaning riverbeds and planting seedlings, in addition to other efforts, such as food drives and conservation education programs. Along with cable affiliate groups, like Comcast and Time Warner Cable, and organizations, such as the Boy Scouts of America and United Way, the Corps is spearheading the charge in these restoration and improvement projects starting September 11th until November 18th.
Created in May 2010, Outdoor Channel Corps is leveraging the Outdoor Channel brand to rally passionate outdoor enthusiasts to volunteer in their communities. Encouraging them to "Serve and Conserve," the program is organized around specific "Tours of Duty," focusing on the principles of conservation, outreach, responsibility and education. The "Conservation Tour of Duty" aims to conserve public lands and outdoor spaces to ensure that future generations of hunters, anglers and outdoor enthusiasts have access to traditional recreational pursuits.
"Outdoor Channel is leading the charge on conservation . As we kick off our second annual 'Conservation Tour of Duty,' we expect renewed commitment from our viewers and other like-minded volunteers to maintain the vitality of the great outdoors," said Jeff Schmal, Vice President of Marketing and Research, Outdoor Channel. "As leaders in the outdoor entertainment industry, it is our duty to initiate volunteer efforts that will make a lasting impression. We look forward to working with our affiliate partners and other organizations to encourage one another to 'serve and conserve'."
The 2011 Conservation Tour of Duty events will take place in the following locations:
September 11, 2011
Bicentennial Park, Meadville, Pennsylvania
Park clean-up, award ceremony and picnic with French Creek
September 14, 2011
Bailey Park, Uniontown, Pennsylvania
Refurbishing of Bailey Park with United Way for their United Way Day of Caring event
September 24, 2011
Kaanapali Golf Course Pond, Lahaina, Hawaii
Oceanic Time Warner Cable Maui, Hawaii
Maui Electric's 3rd Annual Keiki Fishing Tournament benefiting Maui United Way; Conservation education
September 24, 2011
Pouch Camp, Staten Island, New York
Time Warner Cable
Trail work and debris removal on Boy Scout camp grounds as part of "Save Pouch Camp" campaign
September 24, 2011
Kings Gap Environmental Education and Training Center, Carlisle, Pennsylvania
Trail maintenance and removal of invasive / non-native species
Starting October 10 to November 18, 2011
Local Suddenlink Payment Centers in Texas and Oklahoma
Suddenlink Cable Texas
Suddenlink food drives; Donate canned goods and non-perishable food items and enter to win a Bass Pro Shops Gift Card
Last year, for the inaugural "Conservation Tour of Duty," Outdoor Channel Corps united nearly 2,500 volunteers across a total of eight sites to participate in philanthropic programs. Their valuable efforts resulted in measurable impact on public parks and spaces. Volunteers collected over 3,000 lbs of debris and cleared over 20 miles of trails and shorelines. More recently, Outdoor Channel Corps and Knology teamed up to sponsor 13 conservation clean-up events during April 2011 in various parts of Georgia, South Carolina, Alabama, Tennessee, Kansas, Florida and South Dakota. Through these events, Outdoor Channel Corps and Knology mobilized a total of 769 volunteers and cleared 94,263 pounds of trash.
For more information on upcoming Outdoor Channel Corps' events and programs, visit http://www.outdoorchannel.com/ConservationOutdoorChannelCorps.aspx?id=10045.
About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, AMERICA'S LEADER IN OUTDOOR TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Outdoor Channel Holdings, Inc. also owns and operates the SkyCam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.
SOURCE Outdoor Channel Holdings, Inc.