Outdoor Channel HD Hits Atlanta Via XFINITY TV From Comcast

TEMECULA, Calif., Aug. 10, 2011 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, today announced the launch of Outdoor Channel HD on XFINITY TV from Comcast. XFINITY customers in the nation's 8th largest market can now enjoy a broad range of hunting, fishing, shooting, off-road, conservation and adventure entertainment in stunning widescreen clarity.

To celebrate the HD launch of the network timed to the upcoming hunting season, Outdoor Channel and XFINITY have teamed up for the second year in a row with the Atlanta Braves to host its pregame "Fields & Reels Outdoorsman Night" expo on Saturday, August 20th from 4:00 p.m. through 7:00 p.m. in the Monument Grove area. Willie Robertson, star of Outdoor Channel's "Buck Commander Protected by Under Armour" and "Benelli Presents Duck Commander," will headline the event with appearances by former Braves players to celebrate the night with area hunters, anglers and outdoor enthusiasts. In partnership with XFINITY, the network will offer activities and prizes at a co-branded booth prior to the Braves vs. the Arizona Diamondbacks game at Turner Field.

"We couldn't be more excited about extending our partnership with Comcast in Atlanta and commemorating the occasion with the Atlanta Braves and area outdoor enthusiasts," said Tom Hornish, Chief Operating Officer, Outdoor Channel.

"Thanks to the Atlanta Braves and the success of last year's event, we're able to bring two of America's favorite pastimes together for both outdoor enthusiasts and sports fans to enjoy," said Randy Brown, Executive Vice President, Affiliate Sales & Marketing, Outdoor Channel. "We are especially thankful to Comcast for giving Outdoor Channel the opportunity to further interact and engage with our viewers."

"The Outdoor Channel HD addition is yet another example of the company's larger commitment to deliver more content choices to our customers through our XFINITY service. Our subscribers will not only be entertained by the channel's powerful programming lineup, but they will get the opportunity to celebrate the outdoor lifestyle with some of the network's leading talent at the 'Fields & Reels Outdoorsman Night' expo," said McKnight Brown, Vice President of Marketing, Comcast Atlanta Region.

Visit the Outdoor Channel/Comcast booth at the expo for raffles and promotional giveaways. Tickets for the Atlanta Braves vs. the Arizona Diamondbacks game are available at a discounted price with the promo code: OUTDOOR at www.braves.com/outdoorsman.

"Buck Commander" is a reality-based TV show that follows Willie, aka "Boss Hogg," and current and former Major League Baseball superstars Chipper Jones, Ryan Langerhans, Adam LaRoche and Tom "Tombo" Martin from batting practice to bow practice and from in-the-field to the outfield. Every episode highlights the camaraderie, comedy and antics of the six co-owners of the Buck Commander company, where the end of baseball season is only the beginning.

"Benelli Presents Duck Commander" takes viewers behind the scenes of the Duck Commander Company and invites them to meet the Robertsons – the first family of duck hunting. Hidden away in the Louisiana backwater the Duckmen have remained elusive and mysterious for three decades. Benelli provides a glimpse of the action as the Robertsons hunt through the season while staking their claim as the world's greatest duck hunters.

"Buck Commander Protected by Under Armour" airs on Saturdays at 10:00 a.m. ET, and "Benelli Presents Duck Commander" airs on Tuesdays at 7:30 p.m. ET and Sundays at 5:00 p.m. ET – only on Outdoor Channel.

Outdoor Channel HD is now available in Atlanta on XFINITY Channel 758 as part of the Digital Preferred and Sports & Entertainment tiers.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

SOURCE Outdoor Channel Holdings, Inc.