Outdoor Channel Increases National Presence With DIRECTV VOD Launch

TEMECULA, Calif., April 5, 2011 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, today announced the launch of its VOD channel on DIRECTV, the world's largest pay TV provider. Beginning today, Outdoor Channel fans will be able to access their favorite hunting, fishing, shooting and outdoor adventure programming whenever they want on Outdoor Channel VOD through DIRECTV Cinema™ on channel 1606. Outdoor Channel is also currently available as part of DIRECTV's Sports Pack on Channel 606.

"Outdoor Channel is committed to providing our leading outdoor programming across the variety of platforms available through our distribution partners," said Tom Hornish, Chief Operating Officer, Outdoor Channel. "Whether our loyal base of viewers wants our leading content on VOD, Standard Definition, High Definition or through digital formats, Outdoor Channel can deliver the high-quality programming our fans know and love. We are excited to deepen our affiliation with DIRECTV and provide our powerful content to subscribers exactly when they want it."

Among shows that will be available on the VOD channel are "Buccaneers and Bones," "Wild and Raw," "Tecomate Whitetail Nation" and "Wardens."

"After a long day in the great outdoors, Outdoor Channel fans can catch up on all their favorite shows at their convenience," said Randy Brown, Executive Vice President, Affiliate Sales & Marketing, Outdoor Channel. "We look forward to presenting DIRECTV's subscribers with our VOD content so they will never have to miss a minute of Outdoor Channel-style adventure."

"Outdoor enthusiasts are an important customer base for us and we are happy to provide them with instant access to Outdoor Channel's quality lineup of programming through the DIRECTV CINEMA platform," said Sarah Lyons, Vice President, DIRECTV Upgrade Marketing.

Season after season, Outdoor Channel airs action-packed content that captures the excitement of the great outdoors through the eyes of esteemed, exclusive talent and renowned celebrities.

DIRECTV CINEMA™ offers more than 400 of the newest movies in razor-sharp 1080p HD, plus more than 6,000 shows and movies at no extra charge.  For more information on the movies available on DIRECTV Cinema, please visit directv.com/cinema.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit www.outdoorchannel.com.

SOURCE Outdoor Channel Holdings, Inc.