Outdoor Channel to Exclusively Broadcast 'SCI TV' at Safari Club International's 38th Annual Hunters' Convention

Outdoor Channel's Foremost Outdoor Authorities Jim Shockey, Craig Boddington & Mike Rogers to Share Behind-the-Scenes Hunting Tales & Auction a Network Cameo at "Living the Outdoor Life in Hi Def" Event on January 22

Jan 15, 2010, 09:30 ET from Outdoor Channel Holdings, Inc.

TEMECULA, Calif., Jan. 15 /PRNewswire-FirstCall/ -- For the second consecutive year, Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) today announced plans to produce "SCI TV", an entertaining and engaging television production that will air in the Reno Convention Center and area hotels during Safari Club International's (SCI) 38th Annual Hunters' Convention. The premier annual hunting event takes place in Reno, Nevada from January 20-23.

This is the second back-to-back year that Outdoor Channel will be producing SCI TV. Mike Rogers of "SCI Expedition Safari," and Larry Rudolph, SCI President, will serve as the hosts. The trade show television production features daily updates from the convention floor; in-depth interviews with the hottest hunting personalities; and segments from Outdoor Channel's best-in-class hunting shows, with special emphasis on "SCI Expedition Safari" and the significant philanthropic contributions SCI makes to wildlife conservation. Streaming Hunters' Convention video updates will also appear in a special dedicated section on OutdoorChannel.com.

"We're excited to play a high-profile role in this leading industry event, as Safari Club International has been a long-time Outdoor Channel partner," said Denise Conroy-Galley, Senior Vice President of Marketing and Research, Outdoor Channel. "SCI TV will provide show attendees and OutdoorChannel.com users with an all-access pass to the behind-the-scenes excitement and world class entertainment, totally immersing them in the hunting and wildlife conservation lifestyle. The Hunters' Convention is the perfect venue for Outdoor Channel to contribute what our brand is most recognized for – our top quality, HD productions, focused outdoor content and expert talent."

* Special HD Forum with Top Outdoor Channel Talent

Outdoor Channel and SCI will also be holding an open forum on Friday, January 22 from 10:00 a.m. - 12:00 p.m. in the convention center's North Fork Pavilion to showcase Outdoor Channel HD and its leading outdoor personalities. The event will feature Outdoor Channel television show hosts Jim Shockey of "Jim Shockey's Hunting Adventure," Craig Boddington of "Tracks Across Africa" and Mike Rogers of "Safari Club International's Expedition Safari." Hear about techniques, strategies and what really happens behind-the-scenes while highlights, outtakes and never-before-seen footage from America's Leader in Outdoor TV will be displayed in HD on the room's big screens. The "Living the Outdoor Life in Hi Def" event ends with an auction for a chance to hunt and appear on television with one of the hosts.

The SCI Convention, also referred to as "The Ultimate Hunters' Market," attracts over 20,000 attendees and exhibitors and provides the opportunity to see the latest guns and hunting equipment. Industry experts and celebrities give attendees a chance to learn new techniques, enhance their skills and become better hunters and outdoorsmen. Safari Club International's mission is to protect the freedom to hunt and to promote wildlife conservation.

For additional show information, please visit: http://www.showsci.com/ .

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

SOURCE Outdoor Channel Holdings, Inc.



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