NEW YORK, Jan. 21, 2016 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced that Marion Parrish has been named Senior Vice President, Digital Operations. In this newly-created role, Parrish will report to OUTFRONT Media's Executive Vice President, Strategic Planning & Development, Andy Sriubas, and will be based in New York City after relocating from Silicon Valley.
Parrish will lead the team responsible for the implementation of current and future OUTFRONT digital initiatives. These will include the conversion of static displays to digital screens across OUTFRONT's transit franchises and billboard assets, while expanding the reach of our OnSmart Media platform into new markets. Parrish will also oversee the ongoing evolution of next generation content deployment software, including OUTFRONT's app-enabled content management system, which will facilitate content to be targeted to specific audiences and curated by any numbers of triggers.
"We are thrilled to welcome Marion to our growing team of experienced and specialized digital leaders," said OUTFRONT's Sriubas. "This is an important time for OUTFRONT. We are continuing to invest in new technologies, data analytics, tools to improve our work-flow and the digital DNA of our people. These initiatives will help define the future of the out-of-home industry. Marion brings a unique experience set which spans digital display deployment, software development, technical operations and complex project management, all of which are important as we roll out our digital platform more broadly."
Parrish has been working in digital media for over 15 years. As the Vice President of Operations for Premier Retail Networks, she drove the deployment of branded television networks in more than 6,000 retail locations, covering over 75,000 screens, and was responsible for implementing all infrastructure hardware and software systems for the company. Parrish has also held operational leadership roles at MobiTV and ActiveVideo Networks, focusing on mobile, cable and IPTV markets. At ActiveVideo Networks, Parrish drove the deployments of a digital application development platform into many of the major cable companies throughout the United States. She also deployed an internal data center to support applications for IPTV manufacturers. Her team delivered 200M sessions to customers each year. Parrish started her career as a technical consultant for emerging companies in various industries.
About OUTFRONT Media Inc. OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, is one of the largest out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. With billboard and transit properties, a prime asset focus, and a growing network of digital displays, OUTFRONT Media gives advertisers both breadth and depth of audience across key geographies, as well as engaging ways to connect with increasingly mobile consumers.
SOURCE OUTFRONT Media Inc.