NEW YORK, Nov. 9, 2017 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), announced today that it will roll out a bus domination campaign for 1-800-HURT-911 throughout the Metropolitan Atlanta Rapid Transit Authority (MARTA) transit system. The campaign will include advertising on more than 400 bus headlights promoting 1-800-HURT-911's services across the Atlanta area.
1-800-HURT-911 assists people who have been injured in car crashes due to someone else's negligence by putting clients in touch with experienced attorneys and doctors to help them recover, heal and know their rights.
"Over the past few years we have worked with 1-800-HURT-911 on various initiatives, but are excited to take the partnership to the next level with this expanded campaign," said Doug Penner, General Manager of OUTFRONT Atlanta. "Leveraging OUTFRONT Media's best-in-class transit advertising domination allows 1-800-HURT-911 to engage with an even larger audience of commuters on-the-go and catch them where they will need the service the most: on the road."
The partnership and campaign went live in October and will give 1-800-HURT-911 advertising rights to the MARTA bus headlights in Fulton, Dekalb and Clayton counties for two years. As the only campaign on the front of every bus in the MARTA fleet, 1-800-HURT-911 will have exclusive access to the most outdoor transit displays in Atlanta. Serving as the hub of the southeast, Atlanta sees residents across Georgia commuting into the heart of the city every day, making it an ideal location for brands to leverage out-of-home advertising to generate awareness.
"Many people call immediately from the scene of the car crash to understand their rights," said Dr. Brian Veal, CEO of 1-800-HURT-911. "Being on the front of 95% of MARTA buses greatly increases awareness of our services."
About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.
Contact:
OUTFRONT Press:
Carly Zipp
(212) 297-6479
[email protected]
SOURCE OUTFRONT Media Inc.
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