NEW YORK and DENVER, June 2, 2016 /PRNewswire/ -- OUTFRONT Media Sports Inc., a division of OUTFRONT Media Inc. (NYSE: OUT), announced today a continuation of its exclusive multimedia rights agreement with the University of Denver athletics and recreation department (DU). The partnership, which began in 2011, will now last through June 30, 2027. The agreement includes all multimedia rights and various social media rights across all Denver athletic programs and facilities.
The agreement with OUTFRONT Media Sports, which operates the Denver Sports Properties (DSP) office, provides corporate partners of DU Athletics with single-source media sponsorships across all platforms, including in-venue displays, print, radio and television broadcast, game day presentations, hospitality and experiential marketing.
"We are very excited to announce our continued relationship with Denver Sports Properties and OUTFRONT Media," said Peg Bradley-Doppes, Vice Chancellor for Athletics, Recreation and Ritchie Center Operations. "As we approach the five-year mark of this partnership, one of the original goals was to create additional revenue opportunities through our athletic programs and facilities, and the staff has done exactly that. We look forward to seeing this relationship develop and expand moving forward as we strive to continue to exceed our Division goals and spread the brand of the University of Denver."
"We're excited to be helping the University of Denver continue the rich Pioneers tradition of competitive and academic excellence," said OUTFRONT Media Inc. Chairman and CEO, Jeremy Male. "We believe DU will benefit from our stewardship of its assets as we continue to increase the value of its multimedia and marketing rights."
"Our partnership with the Pioneers epitomizes how two organizations can come together and exceed all expectations by having a clear vision and by doing things the right way. We are proud to have DU as a trusted partner, and look forward to working with Peg and her staff on exciting new opportunities to grow the value of the DU brand," said Doug Paschal, Vice President/General Manager of OUTFRONT Media Sports.
About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. Our recently launched ON Smart Media platform is redefining the out-of-home space with hardware and software solutions for precise demographic and location targeting, and engaging ways to connect with increasingly mobile consumers.
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SOURCE OUTFRONT Media Inc.