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"Outlawtoberfest" Revolutionizes Sensory Experience, Linking Iconic U.S. Cities with Signature Scents


News provided by

Outlaw

Oct 19, 2023, 18:00 ET

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Outlaw Leads a Novel Fragrance Frontier, Evoking the Spirit of Beloved Destinations Through Innovative Scent Pairings

SPARKS, Nev. , Oct. 19, 2023 /PRNewswire/ -- "Outlawtoberfest," the latest venture by experiential scent pioneers, Outlaw, marks a paradigm shift in sensory engagement, inviting participants on a fragrant journey through America's most iconic cities. This innovative event encapsulates the ambiance of destinations, from Nashville's whiskey-infused warmth to the crisp forest trails of Seattle, through meticulously crafted scents.

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“Outlawtoberfest” Revolutionizes Sensory Experience, Linking Iconic U.S. Cities with Signature Scents
“Outlawtoberfest” Revolutionizes Sensory Experience, Linking Iconic U.S. Cities with Signature Scents

Danielle Vincent, CEO and co-founder of Outlaw, reflects, "We're not just creating fragrances. We're pioneering a form of emotional teleportation, where a single scent serves as a passport to a distant locale. It's an adventure, a memory, and a dream intertwined."

Outlaw stands as a beacon of creativity and authenticity, transforming the fragrance landscape. The scents they craft transcend traditional boundaries, serving as aromatic homages to various American places, evoking the unique spirit and emotions associated with each.

The nationwide resonance of "Outlawtoberfest" underscores the universal craving for a sense of connection and the comfort of cherished places. This initiative showcases Outlaw's innovative spirit, spearheading a movement that acknowledges the profound link between scent, memory, and emotion.

"Scent is a beautiful storyteller, especially when recalling stories from your own life," says Vincent, her enthusiasm palpable. "Through 'Outlawtoberfest,' we're uniting individuals across states and experiences, all through the evocative power of fragrance."

Science underscores this concept, highlighting the direct pathway between scents and the brain's emotional seat. Outlaw leverages this intrinsic link, blending artistry, science, and a deep understanding of human connection. This unique approach forms the bedrock of their trailblazing scent experiences.

In its essence, "Outlawtoberfest" represents more than a collection of fragrances. It's a communal journey of the senses, an innovative celebration of American diversity, and a testament to the unifying power of shared sensory experiences.

Discover more about Outlaw's visionary scent adventures at https://liveoutlaw.com

About Outlaw

Outlaw is a modern lifestyle company that creates soap, cologne, and other body care products with scents that are inspired by real life, including leather, campfire, whiskey, clove, and freshly cut grass.

Scent research indicates that true-to-life "autobiographical" scents are powerful memory triggers, particularly in the recollection of happy memories. Danielle and Russ, the founders of Outlaw, have crafted specific scents designed to evoke confidence, happiness, and resilience.

Outlaw's products are Leaping Bunny certified cruelty-free, made with natural ingredients, and sustainably packaged. Everything Outlaw sells is backed by a 100% satisfaction guarantee.

Press Contact:

Danielle Vincent,
(775) 771-7661,
https://liveoutlaw.com

SOURCE Outlaw

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