Outright Responds to the "Dual Personalities" of Online Sellers

Outright, Outright Plus Target Needs of Both Casual Sellers and Full-Time Online Sellers with Versions of Their Web-Based Accounting Software that Are Perfect For Each

Oct 12, 2011, 11:00 ET from Outright

MOUNTAIN VIEW, Calif., Oct. 12, 2011 /PRNewswire/ -- Beth Rosa of Medford, Massachusetts has an infant. She also has a part-time, home-based handcrafting business called "I Sew", which sells custom-designed baby and mom accessories – diaper bags, car seat covers, changing pads, etc. – online on Etsy.

Kathleen M. Othus is a full-time watercolorist, who travels the country in an RV finding inspiration in the lifestyle's adventures and the richness of nature in America. She sells only original interpretive watercolors on eBay, making no prints to ensure the growth in value of her paintings for years to come.

Two online businesses. Two obviously different business objectives. But both women choose the same online accounting solution: Outright. Why?

"We found that we have two very different types of small business online sellers, and we've responded with versions of Outright that perfectly address the needs of each," said Steven Aldrich, CEO of Outright. "The introduction of Outright and Outright Plus really lets us hone in on giving each group of customers exactly what their business requires."

Both Outright, which is free, and Outright Plus, which costs $9.95 per month, can save users an average of five hours a month on bookkeeping, leaving them more time to do what they love: create. The online bookkeeping software was specifically designed to deliver a streamlined, web-based solution to help the self-employed with the side of business they usually enjoy the least; Outright and Outright Plus track the online seller's income and expenses, syncing up to their business accounts, including banks, credit cards, online invoicing tools like FreshBooks and Harvest, and even PayPal, making it easy to track company spending and income in one simplified, organized place. While Outright is the perfect solution for most online sellers, Outright Plus offers additional tax reporting for online sellers who need a bit more.  All customers can start using Outright for free and can add Outright Plus when they are ready.

"Outright IS my business – I don't know how I'd ever do without it. Outright has made it a snap to collect and keep all the financial data I need. And I'm confident it's always updated and always accurate. It's quick, easy, and intuitive, which is so necessary with the distractions I have," said Rosa, who also sells monograms, custom invitations and stationery suites online. "With a small business and an infant, Outright keeps me on track and I am sure that the financial part of my business is solid. Outright takes the work required to keep up with the financial side down to the bare minimum."

Othus, who in addition to eBay markets herself on her own blog, finds Outright indispensible in running her business. "Basically, Outright runs my business for me while I'm enjoying my adventures and getting inspired for the next painting. Outright gives me such huge peace of mind that all the details are addressed!" said Othus. "Managing the money aspect is so important, but obviously it's not my first choice in how to spend my time. Outright makes it so effortless; I am confident that that part of the business is being handled and handled well."

Outright currently has over 100,000 small business users who have given up doing their bookkeeping either with tedious pencil and paper or with bloated accounting software that requires a course to use. For more information, please visit www.outright.com.

About Outright

Outright has one goal: to make accounting as simple as possible so the self-employed can spend as little time as possible on the least enjoyable part of running a business. Outright's easy-to-use online accounting solution automatically brings all sales & expenses together in one place so the user always know what's going on with their business.  No math, no manual entry, no paperwork. Outright integrates Etsy, eBay & PayPal information, e-commerce accounts, and bank and credit card accounts so users can stay up-to-date effortlessly -- and instead focus on doing what they love to do.

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