Over 40 Years In The Making, Easton's Iconic "Green Easton" Baseball Bat Returns To Forever Change The Game Once More
REINVENTION OF TRANSCENDENT B5 PRO BIG BARREL BRINGS BREAKTHROUGH PERFORMANCE, FEEL AND SOUND TO NEW GENERATION WITH CLASSIC DESIGN
THOUSAND OAKS, Calif., Sept. 15, 2020 /PRNewswire/ -- Easton Diamond Sports, the industry leader in baseball-softball product innovation, today announced the return of the most storied baseball bat in the game. The B5 Pro Big Barrel, also commonly referred to as "The Green Easton", originally debuted in 1978 and quickly gained legendary status with elite high school and college players in record-shattering numbers as well as propelled Easton to the forefront of bat innovation for over 40 years. Now, Easton has produced a new breakthrough worthy of the B5 Pro Big Barrel name—a definitive game-changer that has arrived at a pivotal time for this generation's top players.
The original B5 Pro became the favorite of many iconic players of the '70s and '80s before they went on to celebrated professional careers—countless MVP's, All-Stars and even Hall-of-Famers. Superstar Major League Baseball players chose The Green Easton in their high school and college playing days, such as: Bo Jackson, Tony Gwynn, Barry Larkin, Mark McGwire, Jeff Kent, Matt Williams, Paul O'Neill, Luis Gonzalez and Tino Martinez to name a few. Former MLB players-turned-managerial greats like Terry Francona trusted the B5 Pro too. Even pro football Hall-of-Famer John Elway, a two-sport standout at Stanford, used the original bat throughout college before his illustrious NFL career. When Easton shared its plans to bring back The Green Easton with a retro look and all-new tech, during a time when not only the innovation warranted it but also with baseball activities finally beginning to return around the world, both current players and baseball's legends alike were thrilled.
"The entire Easton team is deeply proud of this latest achievement and excited to be bringing back one of the most iconic bats in our company's storied history," said Easton President Dan Jelinek. "Almost 42 years ago, Easton introduced the original B5 Pro Big Barrel bat to the baseball world and it forever changed the game for millions of amateur players. It set the standard for bat innovation then and ever since. Now, the Green Easton is back, and we believe the performance will be as transformative for today's players as it was before."
The new B5 Pro features a ringless barrel with varying wall thicknesses. This premium Advanced Thermal Alloy Construction (ATAC) produces a bigger sweet spot and smoother feel for B5 Pro than any other bat of its kind. And, combining its construction with Easton's Speed Cap™, the B5 Pro also provides a more flexible and responsive barrel. Additionally, the bat's Natural Pro Balance Swing Weight results in a balanced feel for both speed and power. Its Extra-Stiff ATAC Alloy Handle transfers maximum energy into the ball for a more professional feel and performance, while its VRS™ Handle Insert reinforces the handle to reduce vibration and create an even more solid feel. The B5 Pro also has a premium grip, which provides the ultimate combination of cushion and tack. Not only is the 2021 B5 Pro the best performance, feel and sound that Easton has ever engineered in a 1-piece aluminum BBCOR bat, the bat's design is a modern remix of The Green Easton's classic look.
"Any time Easton brings a new bat innovation to market it needs to offer a big benefit to players, and in order for a bat to be worthy of taking a name that's so revered like B5 Pro Big Barrel the technology and performance need to be epic," said Easton Chief Operating Officer Matt Arndt. "Not only do we have lightening in a bottle again with the new B5 Pro, but to be able to accomplish this and bring it to market during a time when everyone—all generations—could use some good news is so deeply rewarding on many levels."
In addition to its rigorous development and testing processes, Easton took a grassroots approach to seeding the B5 Pro and demonstrating its performance with the country's top high school and D1 college programs among others. Beyond its mind-blowing performance, Easton believes the new B5 Pro's design is a statement of renewed hope during these unprecedented times and an expression of love for the game of baseball. The Green Easton is back!
The 2021 B5 Pro Big Barrel -3 BBCOR bat is available for pre-order beginning today (September 15, 2020) and will be available for purchase in stores and online starting October 1, 2020. Sizes include: 30"/27 oz., 31"/28 oz., 32"/29 oz., 33"/30 oz., 34"/31 oz.
For more information on the 2021 B5 Pro, please visit https://www.easton.com/greeneaston.html and follow Easton on Instagram, Facebook, Twitter, YouTube and TikTok as well as #greeneaston.
About Easton:
Easton is the world's leading manufacturer of baseball and softball equipment, and the most iconic brand in these sports. Headquartered in Thousand Oaks, CA, Easton Diamond Sports, LLC. manufactures bats, ball gloves, apparel, bags, batting gloves, helmets, catcher's equipment and related accessories. The company's commitment to innovation and game-changing technologies propelled Easton to the No. 1 bat position, including breakthrough technologies with aluminum and composite materials. As a result of this commitment to R&D and its storied brand heritage, Easton has long-standing relationships with Little League Baseball, USSSA Baseball & Softball, USA Baseball & Softball, hundreds of NCAA collegiate teams and numerous professional baseball and softball players. For more information, please visit: https://www.easton.com/.
MEDIA CONTACT
Austin Hurwitz
Vice President, Marketing & E-Commerce
Easton Diamond Sports, LLC.
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805-953-4886
SOURCE Easton
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