Over Half a Million People Rush to 'Get Fresh' With Cottonelle Flushable Moist Wipes

Cottonelle Brand Expands Program So a Million More Can Experience the Excitement of 'Get Fresh With a Friend'

Oct 20, 2010, 15:29 ET from Kimberly-Clark

DALLAS, Oct. 20 /PRNewswire/ -- On September 13, the Cottonelle brand challenged Flushable Moist Wipes users to "Get Fresh with a Friend" and share how Cottonelle Flushable Moist Wipes leave you feeling fresher than with dry toilet paper alone to provide an enhanced, everyday clean. Fresh lovers across North America quickly rose to the challenge. Since the program launched, more than half a million people have jumped at the opportunity to participate, resulting in up to 22,000 "Give a tub, Get a tub" requests per hour and 900 hits per second on GetFreshWithaFriend.com at the height of website traffic.

Cottonelle brand created the "Get Fresh with a Friend" program to provide a forum that would make it easier for current users to talk to friends about the delicate subject. Because of the overwhelming response, Cottonelle is now expanding the program to meet marketplace demand and make it possible for one million more people to experience what current users are passionate about.

"We knew that Flushable Moist Wipes users loved the fresh, clean feeling they get from using moist wipes with dry toilet paper, and we also knew that bathroom habits can be uncomfortable to talk about. What we didn't know was that there was a pent-up demand for sharing the freshness," said Courtney De Salvatore, Cottonelle brand manager. "Our most passionate users eagerly embraced this opportunity to 'Get Fresh with a Friend' and pass along the benefits of Cottonelle Flushable Moist Wipes."

De Salvatore added, "People describe discovering our moist wipes as an 'aha' moment. They quickly realize that moist wipes remove what dry toilet paper leaves behind and they are vocal about the confident clean they've come to rely on."

To join in the everyday freshness while there is still time, people across North America can visit GetFreshWithaFriend.com to receive other fresh reward offers for themselves and a friend by providing their mailing address and their friend's e-mail address.

To help further break the ice on toilet talk, people can also share some good clean fun with their friends through a humorous "Get Fresh with a Friend" online video featuring a comical take on a clean idea. The Cottonelle brand worked with Funny or Die, the award-winning comedy website, to create the video, which is available at FunnyOrDie.com and GetFreshWithaFriend.com.

Cottonelle EasyReach Hanger

The brand is also introducing the newest home-bathroom staple, the Cottonelle EasyReach hanger, which enables consumers to keep Cottonelle Fresh Flushable Moist Wipes always within reach—right next to the dry toilet paper. The Cottonelle EasyReach hanger will come free with each tub of Cottonelle Flushable Moist Wipes for a limited time.

"While every bathroom is equipped with a convenient place to hang dry toilet paper, users of Flushable Moist Wipes typically store the tub of wipes inside a cabinet or on top of a counter or the toilet tank," De Salvatore said. "The Cottonelle EasyReach hanger creates a home for moist wipes in the bathroom and makes it easier for people to make them part of their everyday toileting routine."

The toilet paper brand teamed up with 3M to create this newest home-bathroom staple, which is equipped with Command brand strips from 3M for damage-free hanging.

"With Command brand strips from 3M, the Cottonelle EasyReach hanger is easy to apply, holds strongly, and removes cleanly so users can be confident that it will stay in place and won't leave marks if they choose to move it," said Joe Paul, 3M marketing supervisor.

To learn more about the Cottonelle EasyReach Hanger visit www.GetFreshWithaFriend.com.

3M and Command are trademarks of 3M.

About Cottonelle Flushable Moist Wipes

Designed for the entire family, Cottonelle Flushable Moist Wipes are pre-moistened to help you feel cleaner and fresher than with toilet paper alone. The wipes carry the Safe Flush icon as a visual reminder that they are flushable, and sewer and septic-system safe.

Also available are Cottonelle SoothingClean Flushable Moist Wipes, dermatologically tested to soothe irritated skin and specifically designed to provide a gentle clean. All Cottonelle Flushable Moist Wipes are alcohol-free.

About 3M

A recognized leader in research and development, 3M produces thousands of innovative products for dozens of diverse markets. 3M's core strength is applying its more than 40 distinct technology platforms – often in combination – to a wide array of customer needs. With $23 billion in sales, 3M employs 75,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3m.com. To learn more about the 3M Command brand strips, visit www.Command.com.

About Cottonelle Brand

The Cottonelle brand provides innovative comfort solutions for perineal personal care. Cottonelle toilet paper is available in three forms: Cottonelle Ultra toilet paper, Cottonelle Aloe & E toilet paper, and Cottonelle Premium toilet paper. To help people feel cleaner and fresher than with toilet paper alone, Cottonelle offers Cottonelle Fresh Flushable Moist Wipes and Cottonelle SoothingClean Flushable Moist Wipes enriched with Aloe & E. For the latest product information, visit www.cottonelle.com.

About Kimberly-Clark

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people—nearly a quarter of the world's population—trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit www.kimberly-clark.com.

SOURCE Kimberly-Clark