Over the Top (OTT) Global Market Report 2022: Sector to Reach $1.25 Trillion by 2027 at a 29.51% CAGR

DUBLIN, Jan. 23, 2023 /PRNewswire/ -- The "Over the Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" report has been added to  ResearchAndMarkets.com's offering.

The global over the top (OTT) market reached a value of US$ 265.1 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 1,251 Billion by 2027, exhibiting a CAGR of 29.51% during 2021-2027.

The OTT refers to the media service that facilitates the delivery of audio, video and digital media content over the internet. This content gets transmitted over various electronic devices, such as smartphones, smart televisions and other connected devices without requiring a multi-system operator for the distribution.

This service offers unlimited data streaming and enables viewers to access content as per their convenience. Apart from this, OTT is also used for streaming music, live broadcasting, watching educational channels, advertising and communication.

The growing media and entertainment industry, along with the rising sales of smart computing devices across the globe, is one of the key factors driving the growth of the market. In line with this, widespread adoption of OTT services and high-quality streaming content over devices, such as smartphones, laptops, smart televisions, computers and tablets, is further contributing to the market growth. In comparison to the traditionally used cables and satellite television sets, devices offering OTT media services provide higher portability, convenience, accessibility and connectivity.

Furthermore, the deployment of artificial intelligence (AI) by OTT service providers is also providing a boost to the market growth. Service providers are increasingly utilizing advanced technologies to analyze users' preferences and offer them customized content. This improves the overall experience of the user, thus favoring the adoption rates of OTT.

Additionally, significant developments in the communication infrastructure and increasing penetration of high-speed internet across emerging nations, are also creating a positive outlook for the market. Other factors, including rapid urbanization, inflating disposable incomes and increasing consumer expenditure on entertainment and related services, along with extensive research and development (R&D) activities, are expected to drive the market in the upcoming years.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global over the top (OTT) market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on component, platform type, deployment type, content type, revenue model, service type and vertical.

Breakup by Component:

• Solution
• Services

Breakup by Platform Type:

• Smartphones
• Smart TV's
• Laptops Desktops and Tablets
• Gaming Consoles
• Set-Top Boxes
• Others

Breakup by Deployment Type:

• Cloud
• On-Premise

Breakup by Content Type:

• Voice Over IP
• Text and Images
• Video
• Others

Breakup by Revenue Model:

• Subscription
• Procurement
• Rental
• Others

Breakup by Service Type:

• Consulting
• Installation and Maintenance
• Training and Support
• Managed Services

Breakup by Vertical:

• Media & Entertainment
• Education & Training
• Health & Fitness
• IT & Telecom
• E-Commerce
• BFSI
• Government
• Others

Breakup by Region:
North America

• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others

Europe

• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others

Latin America

• Brazil
• Mexico
• Others

Middle East and Africa

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

5 Global Over the Top (OTT) Market

6 Market Breakup by Component

7 Market Breakup by Platform Type

8 Market Breakup by Deployment Type

9 Market Breakup by Content Type

10 Market Breakup by Revenue Model

11 Market Breakup by Service Type

12 Market Breakup by Vertical

13 Market Breakup by Region

14 SWOT Analysis

15 Value Chain Analysis

16 Porters Five Forces Analysis

17 Competitive Landscape

Companies Mentioned

• Amazon.com Inc.
• Eros International Plc.
• Google Inc.
• Hulu LLC
• International Business Machines (IBM) Corporation
• Limelight Networks
• Microsoft Corporation
• Netflix Inc.
• Nimbuzz
• Star India
• Tencent Holdings Ltd.
• Telstra Corporation Limited
• The Walt Disney Company
• Yahoo!

For more information about this report visit https://www.researchandmarkets.com/r/u6b8kb

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SOURCE Research and Markets