OxiClean® and Laura Posada Team Up to Launch the 'Brighten Up Your Ball Game' Contest on Facebook

PRINCETON, N.J., May 4, 2011 /PRNewswire/ -- Church & Dwight Co., Inc., the maker of OxiClean®, is teaming up with Laura Posada, sports mom and wife of famed baseball player Jorge Posada, to entice Americans to share why their hometown sports league needs help cleaning up their ball game. As sports funding at schools across the country is being cut, Church & Dwight wants to help little sluggers with a chance to win $10,000 for their sports organization. From new uniforms, lights, equipment, or turf, to handicap accessibility or transportation – whatever the little ballplayers need, enter the "Brighten Up Your Ball Game" contest and OxiClean® will go to  bat for the one winning organization.

"Baseball is of course a big part of my family's life," says Posada. "And as a wife and mother, I know firsthand the important physical and social role sports can play in our kid's lives.  I'm proud to support the makers of OxiClean® in finding the sports organization that needs the most brightening up."

OxiClean® is a powerful, color-safe stain remover that gets the tough stains out. For years, it has been the go-to stain remover to help parents get their kids' dirty uniforms their whitest and brightest all season long. Church & Dwight is now asking parents to submit their own story and photo on the OxiClean® Facebook page on why their child's softball or baseball organization needs help from OxiClean® to brighten up their game.  The contest launch comes on the heels of the introduction of the new OxiClean® Facebook page where fans of the brand can now engage in real-time conversations, share testimonials and learn great stain removal tips and tricks. The grand prize-winning organization will be selected by a team of OxiClean® Umpires, including Posada and OxiClean® Pitchman, Anthony Sullivan.

"We're excited to announce the OxiClean® 'Brighten Up Your Ball Game' contest and even more excited to see the stories and photos that parents submit on Facebook," said Craig Sheehan, Director, of the OxiClean® brand at Church & Dwight Co., Inc.  "OxiClean® has been a trusted stain fighter for sports parents in helping them with their cleaning needs, and now we want to help little athletes too by giving them the opportunity to play a cleaner ball game!"  

For more details about how to enter the "Brighten Up Your Ball Game" contest including official rules and regulations, visit www.facebook.com/OxiClean through May 31, 2011 and enter for your chance to win.

Contest Rules

All entries must be submitted by May 31, 2011. Each participant is limited to a single entry of 150 words or less explaining why their league needs the money and how the league would spend it. One color photograph depicting the subject matter of the essay must also be included. If a child is featured, the photo may only feature the entrant's child that is the team member and may not feature any other person. Facebook fans will then vote for their favorite entry. Voting for the winning selection will begin on June 1 and end on June 14. The top five entries with the highest cumulative votes will be selected as finalists.

The makers of OxiClean®, along with their team of Umpires will select the winning league from among the finalists on the basis of: (i) most compelling human interest story, (ii) best visual and (iii) originality. One Grand Prize, consisting of a $10,000.00 donation, will be awarded in the form of a check to the winning league to be used for its intended purpose as described and depicted in the winning entry.

About OxiClean®

More than 15 years ago scientists came up with a way to harness the power of oxygen to clean better than ever before. That breakthrough was OxiClean Versatile Stain Remover, a cleaning sensation that virtually revolutionized the industry. Today, there are several OxiClean products to fit your needs that all have one thing in common - OXYGEN! While the OxiClean brand family has grown to include convenient liquids, sprays and on-the-go solutions, the original Versatile Powder is strong as ever and still tackles many different stains in and around the home! OxiClean® uses an oxidating technology that allows you to use it on colored fabrics and carpets, unlike chlorine-based bleaches which can permanently damage colored fabric. OxiClean® seeks out the stain's surface and lifts the stain away; not the color! See packaging for a list of fabrics and items on which the use of OxiClean is not recommended. It's environmentally sensible. OxiClean is powered by the air we breathe and water we drink, so it uses natural reactions in the environment to fight stains. Plus, it's biodegradable.  For more information, visit www.OxiClean.com.

About Church and Dwight Co., Inc.

Church and Dwight Co., Inc., headquartered in Princeton, NJ, manufactures and markets a wide range of personal care, household, and specialty products under the Arm & Hammer brand name and other well known trademarks like OxiClean.

Contact:
Blair Garson
212-704-4494
[email protected]

SOURCE Church & Dwight Co., Inc.