Pacific Lutheran University Adopts Campus Management's Talisma CRM to Bolster Recruitment Efforts and Foster Stronger Student Communications

BOCA RATON, Fla., July 25, 2011 /PRNewswire/ -- Campus Management Corp., a leading provider of enterprise software products and services for educational institutions, announced today that Pacific Lutheran University will employ Campus Management's Talisma CRM solution to increase the effectiveness and efficiency of its recruitment and enrollment processes and to support stronger student communications.  

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Up until now, Pacific Lutheran utilized a student information system that was unable to effectively handle the shifting demographics of the school's student population and the increase in student applications.  By employing Talisma CRM, the University will be able to more effectively communicate with prospective students by reaching out to them through their preferred channels – i.e. email, phone, text message or traditional mail – and tracking those communications throughout the student's lifecycle.

"Pacific Lutheran University has consistently made an effort to personalize its communications with each of its prospective students, but over the past few years, it has become increasingly difficult for our staff to manage the inflow of student applications," said Greg Brewis, Executive Director of University Communications for Pacific Lutheran University.  "With the implementation of Talisma CRM, we will be able to maintain our commitment to personalization and better utilize existing staff by eliminating much of the manual processing."

During the first year of implementation, Pacific Lutheran will only employ Talisma CRM to its admissions department.  After the first year, the University hopes to expand the solution to other departments across the campus.  

"The Talisma CRM solution gives Pacific Lutheran the ability to address each prospective student individually through multiple channels and track those communications, reducing any redundancies or inaccuracies," said Sean P. Ryan, Senior Vice President for Campus Management Corp.  "The Talisma platform is flexible enough to allow the university to deploy it to other divisions in the future to aid in customized communication to students."

About Campus Management Corp.  

More than 1,700 colleges, universities, foundations and other organizations in 17 countries rely upon Campus Management Corp® enterprise software products and services. The CampusVue® Ecosystem is a vision for a fully integrated, centralized administrative and e-Learning platform that unifies services, academic delivery, administrative management, and reporting for the range of public, private, and proprietary postsecondary institutions. The ecosystem includes the CampusVue Student administrative system and CampusVue Portal solution, as well as Talisma Constituent Relationship Management (CRM) and fundraising software. 

CampusVue Student is used by more than 75 percent of the largest U.S.-based proprietary and online colleges. Additional offerings include performance analytics software, financials, HR, and payroll solutions. Campus Management employs associates worldwide, providing clients with a full range of consulting implementation, support, training, and integration services. For more information, visit www.campusmanagement.com.

About Pacific Lutheran University

Pacific Lutheran University in Tacoma, Wash., offers more than 3,500 students a unique blend of academically rigorous liberal arts and professional programs that prepare them for a lifetime of success – both in careers and in service to others. A full range of liberal arts academic programs are offered – such as psychology, history and the natural sciences – with professional study in business, education and movement studies, nursing and social work. Master's degrees are offered five fields. PLU is committed to developing in all students an understanding of the intercultural and intellectual richness of the world. More than 40 percent of students spend time studying abroad.

SOURCE Campus Management Corp.