PACIFIC UNION REAL ESTATE LAUNCHES RICH MOBILE FIRST WEBSITE

SAN FRANCISCO, March 2, 2015 /PRNewswire/ -- Pacific Union Real Estate reset the standard once again today for real estate technology with the launch of its new website and mobile applications. 

Developed over the last year with teams from 1000 Watt, Boston Logic and Epsilon, and grounded in user research, Pacific Union's new website and mobile first initiative will deliver richer content including updated information about micro-markets throughout the nine-county San Francisco Bay Area. Putting mobile users first gives Pacific Union a technology boost over other U.S. real estate firms by delivering timely, more detailed information about what it is like to live in the neighborhoods that users are exploring on their smart phones and tablets. 

"We know that our tech savvy clients are migrating from searching for real estate on their desktop computers, to tablets, and now to their smart phones," says Pacific Union CEO Mark A. McLaughlin. "With this new website designed for mobile, our clients have deeper, current information about listings and neighborhoods whenever they want it. This is another way that Pacific Union delivers an impactful luxury experience, and continues to lead the residential real estate industry in the U.S."

In 2013, Pacific Union's Digital Listing Presentation became the first in the industry to give real estate professionals a way to present listings to clients digitally on tablets and smart TVs. The mobility of these presentations, and the state-of-the-art technology that Pacific Union developed, has garnered awards for the leading Bay Area firm as it continues to raise the bar and redefine luxury in the U.S. real estate industry.

About Pacific Union
Pacific Union is the San Francisco Bay Area's premier luxury real estate brand operating in eight regions. The brokerage offers a full range of personal and commercial real estate services, including buying, selling, and relocation, and enjoys a relationship with Christie's International Real Estate. Locally owned, Pacific Union operates with an entrepreneurial mindset and unwavering commitment to deliver exceptional service and expertise. For more information, please visit us at www.pacificunion.com.

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SOURCE Pacific Union

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