ROCKVILLE, Md., Oct. 28, 2015 /PRNewswire/ -- From humanization and premiumization to concerns regarding health and wellness, there are a myriad number of factors impacting the U.S. market for dog and cat treats. Packaged Facts research director David Sprinkle will present on these and other important market trends in a one hour webinar on November 3 beginning at 9:00 am CDT. The webinar is entitled, "Emerging dog, cat treat trends reflect a changing market."
To register for the free webinar, which is presented by Petfood Industry and WATT Global Media, visit: http://www.petfoodindustry.com/events/387-emerging-dog-cat-treat-trends-reflect-a-changing-market.
The April 2015 pet owner survey insights featured in Packaged Facts' report Pet Treats and Chews in the U.S. provide much of the data and market insights featured in the presentation. The report examines the market for treats and chews, breaking it out into four categories: indulgent treats, rawhide/natural chews, dental chews/treats, and nutraceutical treats. Pet Treats and Chews in the U.S. provides a broad overview of the market with a focus on future trends, including the importance of product safety, the encroachment of natural products in mass-market outlets, the impact of humanization on the treat market, and growth of functional and grain-free treat options.
Packaged Facts estimates that total U.S. retail sales of pet treats exceeded $5 billion in 2014, reflecting a compound annual growth rate (CAGR) of 6% during the 2010-2014 period. Sales growth in the treat market has consistently outpaced that of the more mature pet food market and pet supplies in general. Even so, the pet treats market is inextricably tied to the pet food market, and as such they are impacted by many of the same trends including natural/organic products, premiumization, and pet food safety.
For more information or to purchase a copy of Pet Treats and Chews in the U.S. visit: http://www.packagedfacts.com/redirect.asp?progid=87660&productid=9101138.
About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.
SOURCE Packaged Facts