Packaged Shredded Wheat Cereal Market to increase by USD 46.85 thousand between 2023 to 2028; Increasing internet and e-commerce users drives the market - Technavio

NEW YORK , Dec. 21, 2023 /PRNewswire/ -- The packaged shredded wheat cereal market size is expected to grow by USD 46.85 thousand from 2023 to 2028, according to Technavio. In addition, the growth momentum of the market will be progressing at a CAGR of  3.42% during the forecast period. Increasing internet and e-commerce users are notably driving the packaged shredded wheat cereal market. However, factors such as stringent government regulations may impede the market growth. The market is segmented by Distribution Channel (Offline and Online), Type (Full-sized and Bite-sized), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). 

Technavio provides a comprehensive report summary describing the market size and forecast along with research methodology. The free sample report is available in PDF format 

Key Segment Analysis

• The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel in the packaged shredded wheat cereal market contains supermarkets, hypermarkets, convenience stores, and other retail stores. Among these channels, supermarkets and hypermarkets are the most popular for selling packaged shredded wheat cereals. The widespread prevalence of organized retail is boosting the sales of these cereals. Convenience stores are also a common distribution channel in countries like the US, Canada, and the UK, thereby driving sales through these channels. The segment is also witnessing growth due to the increasing penetration of supermarkets and hypermarkets in developing countries such as China and India. With increasing disposable incomes and rapid urbanization, consumers are shifting their buying preferences from nearby convenience stores to supermarkets and hypermarkets. These factors are expected to drive the growth of the segment and the market during the forecast period.

To know additional highlights and key points on various market segments and their impact in coming years, View PDF Free Sample Report.

Geographical Market Analysis 

• Europe is estimated to account for 31% of the global market growth during the forecast period. Another region offering significant growth opportunities to companies is North America. The North American region is expected to hold the largest market share in 2023. This is because of increasing consumption in countries such as the US, Canada, and Mexico. Established vendors like Kellogg, Nestle, and others have led to high competition in the packaged shredded wheat cereal market in the region. The prevalence of lifestyle disorders such as high cholesterol, diabetes, obesity, and cardiac issues has resulted in people turning to low-cholesterol and fibre-rich nutrient food like wheat. Moreover, the trend of consuming full-sized and gluten-free packaged shredded wheat cereals has gained popularity in the region recently. Therefore, these factors are likely to drive the regional market during the forecast period.

Company Insights 

The packaged shredded wheat cereal market is concentrated, and the companies are deploying organic and inorganic growth strategies to compete in the market. The report analyzes the market's competitive landscape and offers information on several market companies, including Foodtown International Inc., Kellogg Co., Nestle SA, PepsiCo Inc., Post Holdings Inc., Silver Palate Kitchens, and The Hain Celestial Group Inc. 

View the PDF Free Sample Report to find additional highlights on the growth strategies adopted by companies and their product offerings.

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ToC:

Excustive Summary

Market Landscape

Market Sizing

Historic Market Sizes

Five Forces Analysis

Market Segmentation by Distribution Channel

Market Segmentation by Type

Market Segmentation by Geography

Customer Landscape

Geographic Landscape

Drivers, Challenges, & Trends

Company Landscape

Company Analysis

Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Infiniti Research, Inc.